WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Perceived Value
Not all benefits or costs can be quantified in dollars. A products aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.
WEEK 2 DISCUSSION POST
Provide a brief introduction of the company with which you are working.
Discuss ways you can improve perceived customer value.
Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
Analyze how the personality of an endorser shapes the emotional benefits of the product.WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES
1st Interactive Response:
Select one student’s post on perceived customer value and provide a real-world researched example to back-up one scenario presented in the discussion.
2nd Interactive Response:
Select another student’s post on endorser effects and share an ad campaign that works for you. Explore the reasons for the positive connection.
Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say I agree or That is great. Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.
In your own words, respond to the discussion and comments of classmates.RESPONSE 1 Hello Everyone!
Get one of the signature Mac your Cheese flavorssuch as the seafood and lobster mac and cheese, chicken pesto, bacon cheeseburger, or Cajun shrimpor go your own way by choosing your pasta, proteins, veggies, and toppings. Mac and cheese can be enjoyed in various ways.
In marketing seminars, offering discounts is almost always used to increase sales and retain customers. Sometimes it works like this, but we also need to realize that asking people to donate less for what we do or provide can also bring some value to them. If you do this often, you may never find it back (Melanivic.R, 2015 ).
Indeed, value can change from one customer to another, and there are many factors that need to be evaluated (such as how much our competitors require or how much the customer may pay), these factors are far beyond our control. We need to look to the future, think carefully, and then execute the plan (Melanivic.R, 2015 ).
When it comes to the perceived value of customers, trimming the fat may be easier than you think. After all, perceived value is perception. Instead, focus on your unique value and the benefits it can provide to minimize the risk of trying to increase the perceived value of the product or service (Melanivic.R, 2015 ).
LisaMarie WellsReference:
Melanivic.R, 2015 . Food Thought perceived value your products or services. Retrieved by
https://www.socialmediatoday.com/marketing/2015-03-20/food-thought-perceived-value-your-products-or-services2. Response 2 Web Design Marketing
With the increased demand for online influence by companies, businesses and individuals, the web design business has been on the rise. Shifting to digital methods in public appearance and advertisements has led to web design businesses and generally business in the IT sector be lucrative. My business is web design, coupled with a series of other IT services.
Roy, (2019) notes that the formula for perceived value is; Satisfaction = Perceived value expectation. This means that when satisfaction and expectation are added up together, then we get customers perceived value. The company will achieve value through the following three steps; the results, the emotions, and the process. The company must produce original and attractive websites, by using the right process and not delaying delivery of the service, which will automatically appeal to the emotion of the customer.
Every business decision is primarily bestowed on the customers psychological satisfaction and attraction. If the customer is attracted to a product, they certainly will purchase it. When the psychological aspect of a customer is interfered with, in the negative way, they are likely to abandon an item. If a customer is happy and shows others the goodness of a product or service, they affect one anothers emotions positively, which boosts the perception that the item is good. This is basically the psychological motives. Thus, the psychological motives are a key factor in emotions and perceptions of value geared towards a product or service.
The personality of an endorser influences emotional benefits of a product. This is true because, and endorsers personality is the outward expression of value of the product. If an endorser is gloomy, the picture portrayed is that there is no good thing in the product. This will affect the emotional benefits of the product.
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References
Roy, E. (2019). Trade Ready: Improve the perceived value of your products or services in target markets Retrieved from: http://www.tradeready.ca/2019/topics/marketingsales/improve-perceived-value-products-services-target-markets/
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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