The Fundamentals of Business Plan Writing
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
The Fundamentals of Business Plan Writing
A business plan is a written document that outlines the proposed or existing business, its products or services, how it will generate revenue, and its financial and operational goals. It serves as a roadmap for the company’s growth and development, and is often used to secure funding from investors or lenders.
When writing a business plan, it’s important to be clear, concise, and realistic. Here are some key components that should be included in a comprehensive business plan:
Executive Summary: This section should provide a brief overview of the entire business plan, including the company’s mission statement, products or services, target market, and financial goals. This is typically the first section of the plan and should be written last, after the other sections have been completed.
Company Description: This section should provide a more in-depth look at the company, including its history, ownership structure, and management team. It should also describe the company’s legal structure and any relevant licenses or permits.
Industry Analysis: This section should provide an overview of the industry in which the company operates, including trends, market size, and major competitors. It should also describe the company’s target market and its positioning within that market.
Product or Service Line: This section should describe the company’s products or services in detail, including their features, benefits, and target market. It should also explain how the company’s products or services differ from those of its competitors.
Marketing and Sales: This section should describe the company’s overall marketing strategy and the specific tactics it will use to reach its target market. It should also provide details on the company’s pricing strategy and sales channels.
Operations and Management: This section should provide an overview of the company’s operations, including details on its production process, supply chain, and logistics. It should also describe the company’s management structure and the qualifications and experience of key management personnel.
Financial Projections: This section should provide detailed financial projections, including income statements, balance sheets, and cash flow statements. It should also include an explanation of the assumptions and methodologies used to create these projections.
Funding Request: This section should explain how much funding the company is requesting, the intended use of the funds, and the terms of the funding.
When writing a business plan, it is important to be as specific and detailed as possible. Use data and research to support your claims and assumptions. The goal of the business plan is to present a clear and compelling case for why your business is a good investment opportunity, so make sure to be honest and transparent about your company’s strengths and weaknesses.
In summary a good business plan is the one that is clear, concise, and realistic, it should include the following essential components:
Executive Summary
Company Description
Industry Analysis
Product or Service Line
Marketing and Sales
Operations and Management
Financial Projections
Funding Request
It’s important to have a professional looking and well-structured document that is easy to read, and it should be tailored to the specific audience you will be presenting it to. This will increase the chances of getting the funding you need to start or expand your business.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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The Fundamentals of Business Plan Writing
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