The Communications Case Study Assignment
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
The Communications Case Study Assignment
Communications, Case, Study, Assignment
Case Study essay: An essay supported by one or more key examples
Assessment 2: 3,000-word essay
The second assessment asks students to produce an individual case study project of 3,000 words, by answering one of the questions listed.
To do very well on this assessment, students should demonstrate a thorough understanding of a specific topic by choosing a relevant case study and by applying appropriate concepts, theories and methods to explain the relevant issue issues. The definition of a ‘case study’ for this purpose is therefore: an empirical news or media-related event.
Additional task-specific criteria are as follows:
– Quality of definition of the topic and answer to the question; engagement with and understanding of appropriate primary and secondary research (K1; K2; K6; S1);
– Appropriateness of choice of case study (from news media, event or organisation) and quality of application of research and evidence drawn from that case study (K4; K5; S2; S3);
– Quality of analysis of media text using research methods encountered while studying media (K3; S1);
– Coherence and written structure of the research essay, including appropriate academic tone at postgraduate level and effective display of media text and analysis (K5; S5; S6).
Specifications:
For the second assignment, students are asked to answer one of the questions listed below in the form of an essay by drawing on one or more case study* example. Students are asked to demonstrate a comprehensive understanding of a specific topic through the relevant case study.
Thus, the aim of your chosen case study is to use it as a major example with which to specifically answer the essay question. Students are asked to address relevant theories in their analysis of the chosen case study example, in answering the essay question. You may draw on any relevant news event or set of media organisational practices to support the answer to the chosen essay question.
*‘Case study’, here, refers to the analysis of a particular case, event, situation or episode as a basis for explaining and drawing more general conclusions about news and journalism themes and issues.
The definition of a ‘case study’ for this purpose is therefore as follows: an empirical news or media-related event or media organisational set of practices. Please ensure that the event(s) or set of practices you choose are manageable for you and can be analysed effectively to support the answer to your chosen question.
The case study example must therefore underpin your answer to the question. Please note that you will be assessed on how successfully you answer the question. [Needless to say, if you describe a case study eloquently yet fail to answer the question by using it, your essay will be unsuccessful!].
The case study event may be contemporary or historical, as long as it is relevant to the question and is used successfully in conjunction with relevant concepts and theories, to analyse the issues being asked of you in the question.
It is up to each student to decide how your selected media event case study is to be analysed. For all answers, please substantiate your approach and argument by
- a) critically engaging with academic research and debates in the field of journalism studies
- b) drawing on relevant academic literature in framing your assignment
- c) providing relevant empirical examples as case studies to support a) and b). Students are expected to write their findings in a coherent, well written and convincing essay of 3,000 words.
Remember that the standard margin for word lengths is 5%.
Answer ONE of the following questions. You are asked to draw on at least one empirical case study example to illustrate your points:
What are key academic debates about news coverage of race OR gender? Does tabloid journalism democratize news or is it part of a process of dumbing down news? What is ‘celebrity news’ and how does it influence journalistic values and the nature of news? Is it possible for journalism to play a positive role in emerging democracies? What is the role of social media in the reporting of a key event or set of events?
How have the roles and status of women in journalism changed, historically or currently? What is ‘local’ news? Consider its features and developments. Are journalistic values changing? If so, how and with what implications? What is the role of public relations in shaping mainstream news? Are there trends in ownership and control of news media organisations and what are their implications for news values and standards?
What impact has state control of news media on the quality of news (consider one country example)? How do news organisations approach audiences in the digital age and how does this affect news audiences? How do news organisations report on international issues of public significance?
Presentation of Assessments
Written assessments must have a set of formatting and styling conventions applied consistently to them. See the ‘Style Guide for Academic Writing’ document on the Canvas Community for your degree programme. These include such aspects as the information to include on the cover page, line-spacing, font style an
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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