The Coca-Cola Company’s SWOT Analysis (MGT499)
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
The Coca-Cola Company is the subject of MGT499’s SWOT analysis.
Overview of the Task
We will conduct a SWOT analysis of the Coca-Cola Company for the Module 2 Case.
Assignment of a Case
Go to the library and check out IBISWorld. Enter the phrase “Soda Production in the United States.” After familiarizing yourself with the contents of IBISWorld (be sure to review all pages on the Soda industry), conduct some additional and more current research on Coca-Cola in the library (use trade journals, newspaper articles, and magazines). Also, make sure to read the company’s most recent 10-K report, which can be found at http://www.coca-colacompany.com/2015-year-in-review/downloads.
Then, in a 5-page well-written paper, write the following:
1. Evaluate Coca-external Cola’s environment, identifying key opportunities and threats, by performing the following tasks:
a. Conduct a Porter Five Forces analysis of Coca-external Cola’s environment.
2. Perform an in-depth internal analysis of Coca-Cola using the Function Approach to Internal Analysis to identify key strengths and weaknesses. To conduct your analysis, refer to what you’ve learned in previous courses. At the very least, assess the following functional areas:
a. Accounting/Finance: Include at least three (3) key financial ratios in your analysis (if you need a resource, see Drake, P. (n.d.). Financial Ratio Analysis is a term used to describe the study of financial ratios. http://educ.jmu.edu/drakepp/principles/module2/fin rat.pdf (retrieved from http://educ.jmu.edu/drakepp/principles/module2/fin rat.pdf).
b. Promotion
Human Resources c.
d. Management of Operations
e. Modern technology
f. Transportation
3. After you’ve finished your internal and external analyses, make a table that clearly shows the company’s most important strengths and weaknesses, as well as the most important opportunities and threats it faces right now.
4. Sum up your findings by answering the following questions:
a. Does Coca-Cola have more advantages or disadvantages? Explain.
b. Are there more opportunities or threats for Coca-Cola? Explain.
c. Does Coca-Cola have any competitive advantages that are long-term? If that’s the case, what are they?
Expectations for the Assignment
The length of your Case Assignment should be at least 5 pages.
You must format your paper in APA style, and you must cite and reference your sources. In your paper, you should cite and reference at least three (3) credible sources (at least two of your sources must be different from the sources provided you in the Background materials).
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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