Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Strategic Management in International Contexts
Strategic, Management, International, Contexts
Introduction:
This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
- Demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.
- Understand the holistic nature of strategy and the relationship between strategic management and leadership and apply analytical techniques to solve complex problems in real-life organizations.
- Demonstrate knowledge of the strategic decision-making process through critical analysis of how strategic decision-making enables an organisation to relate to changes in its international business environment.
- Critically evaluate and monitor the business mission, vision, objectives and policies of international organisations.
- Use critical reflective skills to reflect on the impact of their understanding of the strategic problem-solving process.
The assignment will be internally moderated by: Module Team/John Dixon-Dawson
Please note:
- All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to usethe ‘Harvard Referencing Style’ andavoid ‘Plagiarism’.
- An electronic copy and/or hard copy of the assignment must be submitted Online (via Canvas), on or before the appointed date under cover of the Sunderland Business School (SBS) Feedback Sheet. Please include a Turnitin Report were possible.
- Issue Date:Thursday, 12 March 2020
- Submission Date:Wednesday, 10 June 2020
Task
Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using the information available to the public, e.g., company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module while having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using the Harvard Referencing style. You must submit an electronic version of the report Online via the University’s Assignment Space – this should be clearly labelled with your name, your course and the name of the case study.
It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.
Assessment Criteria
In the event of failing this individual assignment, normal referral/deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented.
In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather than describing ‘what’. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below.
Academic Rigour
- Your ability to isolate the key strategic issues
- The coherence and depth of the analysis of those issues
- The ability to analyse the strategic context within which companies operates
- The ability to critically review and evaluate strategic decisions made by companies
Methodology
- The use of relevant evidence, from material provided and personal research to support any statements made
- The appropriateness of the methods used and theoretical models and frameworks applied
- The breadth and depth of research undertaken
Evaluation of data
- The ability to make sound recommendations or conclusions arising from the analysis
- The soundness of arguments put forward
Presentation
- The summary of arguments
- Report layout and format
- Use of illustrative material and evidence to support arguments
- The appropriateness of length
- The quantity and accuracy of referencing
Multinational Corporations: Strategy, Disruptive Technology, & Sustainability |
Disruptive technology is technology, e.g., e-commerce, ride-sharing, that significantly alters the way businesses or entire industries operate. It often forces multinational corporations (MNCs) to change the way they approach their business for fear of losing market share or competitiveness.
Read the Annual Reports of a MNC operating in an industry and country of your choice; and carry out appropriate analyses of the global corporate strategies adopted by the MNC and its closest competitors, in response to the questions below. You are encouraged to use relevant data/information from company websites.
Question One: Levels of Internationalisation Strategies |
Briefly distinguish between ‘Business-level’ and ‘Corporate-level’ strategies. Using information from the most recent Annual Report of the MNC of your choice, critically evaluate the impacts of the ‘demands for business responsiveness and multi-business synergy’, and the ‘demands for localization and globalization’, on the MNC’s approach to sustaining international competitiveness.
[30 % marks]
Question Two: Disruptive Technology and International Competitiveness |
What is a disruptive technology? Critically assess the merits and demerits of a disruptive technology of your choice using appropriate examples from your chosen MNC. Discuss how the MNC can explore and exploit the disruptive technology to maximise its corporate profitability through low-cost leadership and/or product differentiation.
[30 % marks]
Question Three: Sustainability, Profitability and Social Responsibility |
Using your understanding of ‘sustainable development’, and the paradox of ‘corporate profitability’ and ‘corporate social responsibility’, critically evaluate the ability of the CEO and Senior management team in your chosen MNC’s to simultaneously achieve corporate profitability and corporate social responsibility objectives crucial for the MNC’s survival and growth in an international context.
You are expected to demonstrate critical understanding and application of relevant, sustainable development principles, and the challenges of reconciling the conflicting demands for profitability and social responsibility simultaneously in an international context.
[30 % marks]
Question Four: Personal reflections on learning |
In 250-300 words reflect on the impact of this assessment on your understanding of the Multinational corporations (MNCs) operating in the industry and country of your choice, highlighting the key benefits and limitations of business- and corporate-level strategies, impact of disruptive technologies on the role of Senior management and leadership, in creating a culture for sustainable development in an international context.
[10 % marks]
Suggested Reading:
De Wit, B. (2017) – Strategy: An International Perspective, 6th Edition, London: Cengage Learning.
De Wit, B. and Meyer, R. (2014) Strategy Process, Content, and Context International Perspective, 5th Edition, London: Cengage Learning.
Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases, 7th Edition, London: Financial Times Prentice Hall.
Lasserre, P. (2018) Global Strategic Management, 4th Edition, London: Palgrave McMillan.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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