Semiotic Analysis Outline Research Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Semiotic Analysis Outline Research Paper
Semiotic, Analysis, Outline, Research, Paper
No outside sources may be used as you can use the article below.
Making an outline for the following prompt the advertisement I choose is Coca Cola 1971 and Coca Cola 2011
there is more detail in the file below Prompt: Perform a semiotic analysis of two print advertisements (one old and one new) from the same company and compare and contrast the methods used for promoting their product by playing on the American Dream of acquiring a specific social status of success.
Choose 3 points of comparison you want to examine and build each of your 3 body paragraphs on. These will be your topic sentences and will support the central idea (your thesis) in your essay. You will use the point by point to organize your essay.
Consider the following questions as points of comparison and address them in your essay: What is the American Dream defined by Jack Solomon in the article, “Masters of Desire: The Culture of American Advertising”
How is the American Dream paradoxical? How do these advertisements sell the American Dream through their design and marketing strategies? If they are not selling the American Dream, are they redefining it? In other words, are they changing our traditional ideas, attitudes, values, and beliefs of success and redefining them? (Please remember to capitalize American Dream in your papers because it is a proper noun.)
Or, do they reinforce existing social, political, and economic structures (Solomon)? If so, make an argument explaining how they do this. Do these advertisements use traditional stereotypes or break them? If so, for what purpose?
Do these advertisements evoke a common status symbol to appeal to consumers? If so, how do they do this and why? How do semiotics contribute to the packaging designs of the products? (Use image analysis questions on pages 80-83 in our PDF textbook to complete this analysis.)
You must establish the relationship between the advertisements by comparing/contrasting them. Do not choose your advertisements randomly or simply describe them in detail one after the other. They must be compared/ contrasted.
Make sure your paper has a clear thesis, main claims supporting the thesis, and specific supporting details that demonstrate and clarify your main points. Your opinions and ideas form the essence of this paper. Use quotes from the readings to support your assertions; do not just summarize others.
Please include photos or links to your advertisements at the end of your essay.
Title
- Introduction (Paragraph 1)
- Hook:
- Connecting Information: (Use readings to quote some of our authors’ ideas about this consumerism. Introduce the ideas of consumerism and marketing. You can talk about the history of consumerism and its causes and effects. Then connect consumerism with the American Dream. Define the American Dream and then describe how it is related to consumerism. Then introduce your product and relate it to the American Dream.)
- Thesis (last sentence and needs to make an argument):
- Body 1 (Paragraph 2)
(Use TEXAS to build out each body paragraph)
- Topic sentence (Pick 1 point of comparison from your prewriting strategies such as color, layout, or text)
- Expansion of topic sentence and lead to Ad 1:
- Ad 1 Example:
- Analysis:
- Summary/Transition sentence toAd 2 (use a transition here):
- Expansion:
- Ad 2 Example:
- Summary/transition sentence to next paragraph:
III. Body 2 (Paragraph 3)
- Topic sentence (Pick another point of comparison from your prewriting strategies such as color, layout, or text)
- Expansion of topic sentence and lead to Ad 1:
- Ad 1 Example:
- Analysis:
- Summary/Transition sentence toAd 2 (use a transition here):
- Expansion:
- Ad 2 Example:
- Summary/transition sentence to next paragraph:
- Body 3 (Paragraph 4)
- Topic sentence (Pick another point of comparison from your prewriting strategies such as color, layout, or text):
- Expansion of topic sentence and lead to Ad 1:
- Ad 1 Example:
- Analysis:
- Summary/Transition sentence toAd 2 (use a transition here):
- Expansion:
- Ad 2 Example:
- Summary/transition sentence to next paragraph:
- Conclusion (Paragraph 5)
- Restate thesis/summarize main ideas:
- Final sentence (suggest, prediction, or revelation):
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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