Reading and writing skills regardless of discipline
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Reading and writing skills regardless of discipline
ABSTRACTS
Reading and writing are important skills regardless of discipline. It is important to learn to read scientific articles critically. It is also beneficial to learn to write concisely and accurately in a scientific format. Students in HCSV 320 are required to write two abstracts of articles from their reading packets. Abstracts should be no longer than 150 words and written as one paragraph without indentation. Please double space all abstracts. Examples of acceptable abstracts and further guidelines for writing abstracts will be presented in class. Note that the following readings already have completed abstracts: #4 + 10.
“An abstract is a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly and, like a title, is used by abstracting and information services to index and retrieve articles. Readers frequently decide on the basis of the abstract whether to read the entire article. The abstract needs to be dense with information but also readable, well organized, brief, and self-contained. Also, embedding many keys words in the abstract will enhance the user’s ability to find it. A good abstract is: accurate, self-contained, concise and specific, non-evaluative, coherent, and readable.”
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Business Environment and Marketing Research
For the company you chose for your background report in Module 1(Facebook), select at least one of the products they make and complete the following in an MS PowerPoint presentation of approximately 10 slides:
- Identify at least three variables that you believe are important in segmenting the market, and discuss why you believe these variables to be the ones in differentiating customers for the product.
- Select and describe at least two possible target market segments that you would expect to see emerge based on a combination of these variables. Describe their respective profiles (based on demographic and psychographic variables).
- Identify at least one difference that could influence the purchasing behavior between the two segments.
- For the firm that markets your product, suggest which segment would be best for targeting. You should consider all the five factors used to select the target market.
- Use the Notes section of PowerPoint to add clarity to your slides.
- Use at least three references in your presentation and include at least one graph or chart.
- Include a title and a reference slide.
Assignment 2 Grading Criteria |
Maximum Points |
Identified at least three variables that are important in segmenting the market for the chosen product category correctly. |
10 |
Identified and described at least two possible segments that could emerge as target markets on the basis of the three variables identified earlier. |
20 |
Described the profiles of the two consumer segments correctly and logically. |
20 |
Identified at least one difference that could influence the purchasing behavior between the two segments correctly. |
20 |
Made a logical selection of the best target segment after careful consideration. |
20 |
Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured presentation free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references. |
10 |
Total: |
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RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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