Mkt 3600 Kings Bluff Brewery Case
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Mkt 3600 Kings Bluff Brewery Case
Step 1: Watch the video posted in the Kings Bluff Brewery module.
Step 2: Read the Kings Bluff Brewery Case study posted here.
Step 3: Read the three supplemental materials posted in the Kings Bluff Brewery module:
- Social Network Theory
- Uncertainty Reduction Theory
- Uses and Gratifications Theory
Step 4: Develop your own A+ response to the four case questions. Post it to your team discussion board by deadline (see D2L Discussions).
Step 5: Pretend your team is a consulting group KBB has hired to answer these four questions (see case study). Prepare a Memo using the template below. You must use external sources to support your recommendations and speak in marketing/business terminology. This is professional writing, not a text message or social media post.
Deliverable:
- Memo: Use the collective output of your individual work to prepare a memo, formatted as below (next page).
- Due 11:59 p.m., April 18 via D2L assignment folder.
- Minimum of six external resources. Use numbered superscripts in memo. List numbered references at end of memo.
- No direct quotes.
- No plagiarism.
- Single-spaced, bold headings, Word document, 1.5-2 pages
MEMORANDUM
TO: Dustyn and Kristen Brewer, Kings Bluff Brewery
FROM: Names of all participating team members (no usable contribution=no credit)
DATE:
SUBJECT: Social Media Marketing for Kings Bluff Brewery
Following is a series of four research-based recommendations in response to your questions concerning Kings Bluff Brewery social media marketing.
Network Selection and Management
Which social networking sites should KBB use? Who should manage them? Provide supporting rationale and research. Use superscript numbered citations aligned to resources list at end of memo.1
Leveraging Social Networks
Through the lens of social network theory, explain why social media is a critical component of the promotional strategy for KBB, a new business seeking to build community and grow sales.
Understanding Usage Behavior to Strategically Shape Content
What uses and gratifications may drive craft beer drinkers to follow and engage with KBB brand pages on various social networking sites? How can KBB use that information to strategically develop social media content aligned with their mission?
Reducing Consumer Uncertainty
Think about the reasons KBB customers, both prospective and existing, may experience uncertainty. How can KBB use social media to create a sense of certainty and, ideally, move consumers toward a long-term relationship?
Conclusion
In 2-4 sentences, summarize the recommendations you made, the research supporting them, and the strategic reasons KBB should follow your recommendations. It should be clear you read the case such that you obviously understand the state of the craft beer industry, the preferences of craft beer drinkers, and the competitive landscape KBB faced at the time it opened in 2019. It also should be clear you understand the three theories I have asked you to apply. Failure to demonstrate adequate understanding of course concepts in this work will garner a failing grade.
Resources:
1 https://nrf.com/media-center/press-releases/americans-spend-239-billion-valentines-day-year
2 Another resource
3 Another resource
4 Another resource
5 Another source
6 Another source
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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