Kotter’s Eight Step Model of Change Discussion
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Kotter’s Eight Step Model of Change Discussion
For this assignment, first do a thorough review of the required background materials and read up on each author’s discussion about Kotter’s eight step model of change, Lewin’s three step model, and the five steps involved in action research. All of the authors discuss at least one of these models. There are also some optional videos on some of these models that might help.
When you are done reviewing these models of organizational change, take a look at the scenarios described in Questions 1-3. For each of these scenarios, explain which of the three models of change would be most appropriate for this situation. Finally, Question 4 is a summary question that you should also answer using the required readings. Explain your reasoning for each of your answers to the four assignment questions, and use at least one of the required readings to support each answer. You are required to cite at least one of the required videos or tutorials and two of the required readings in your paper. Your paper should be four to five pages in length:
Ten years ago the CEO of a company attempted to implement a major restructuring of her company. However, this restructuring ended up being delayed repeatedly due to opposition from both the employee union as well as by several senior managers. Now that ten years have passed, it has become clear to the CEO that the change should have been implemented as now the company is facing many of the problems that she predicted ten years ago. Furthermore, the CEO believes the company will go out of business unless the restructuring is done. Also, in the past ten years she has made peace with many union leaders and senior managers and believes she might be able to get their support for a restructuring if she is able to convince them of the extreme necessity of making this change.
The Chief Financial Officer (CFO) and the Chief Marketing Officer (CMO) have a major disagreement. The CFO wants to radically scale back expenditures on marketing and change the focus of the organization away from expensive advertising and instead rely on cheaper relationship marketing techniques. The CMO wants to greatly expand advertising, and even wants the company to borrow money to finance a major new advertising campaign. Both present detailed data to support their point of view, but the CEO cannot tell who is wrong or who is right as the data they present is confusing and contradictory. Furthermore, the CEO does not want to anger the marketing department or the finance department by seeming to favor one side or the other. However, the CEO does see the need to make major changes in marketing strategy and other areas in order to boost revenues.
A small-town newspaper still has a loyal following in the town and in neighboring areas, especially among the older residents. However, the publisher of the paper is concerned that nobody under the age of 30 seems to ever read the paper and instead they get all their news from the internet. Furthermore, all of the employees at the newspaper have been working there for over 20 years and are very resistant to any type of change. The publisher wants to publish a print version only once a week instead of every day, and instead focus on reporting the news through blogs and social media. He is confident his well-qualified staff will be able do a good job in this new format, but since they have been doing the exact same type of work for the last 20 years he is concerned about rather extreme resistance to making any type of change in the workplace.
Conclude your paper with a discussion about which of the three change models you think is the most useful and which one you think is the least useful. Support your answer with references to the required background materials.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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