Johnson Snacks Case scenario Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Johnson Snacks Case scenario Assignment
Running Head: Week 4 Assignment
Vu Phung
Davenport University
MGMT 757
Dr. Frank Novakowski
2/04/18
Johnson Snacks Case
In this case, Johnson Snacks has to make a decision on whether they are able to accommodate the requests made by Discount 2. Johnson Snacks need to make an effort to reduce level of stock outs experienced, decrease the prices of the products and increase their level of responsiveness to client requests. Since these new changes have a financial component of costs associated with it, it is necessary that the company make an analysis of the proposal before decision making. That is why the CEO of the company requested that Murray Griffin check on this matter. Comment by Frank Novakowski: needs Comment by Frank Novakowski: them Comment by Frank Novakowski: making a decision
The company business has three types of customers. The grocery segment is the largest and represents nearly more than three quarters of the annual revenues, which is followed by the drug store and the mass merchandise segment. The mass merchandise segment generates the lowest amount of revenues and consequently the lowest amount of profits. It would therefore, not be possible for the prices for the mass merchandise segment to be reduced. Since the supermarket is divided according to location, the product line revenues can also be allocated according to location. Through this analysis, it is clear that the mass merchandise segment is the leading per location followed by the grocery segment and the drug segment. Comment by Frank Novakowski: sales per location?
It may be of importance for the company to maintain the supermarket as a customer since they provide high sales to the firm. Also, from the analysis, it is clear that the Discount 2 provide the company with expense savings by $100000. This means that the location is a convenient one for many deliveries and cost reductions. It is estimated that in case the price reduces by 5%, there will be increase in the sales level to the amount of $380,000. However the benefits of these price reductions may be offset by transportation costs. From a sales standpoint, it might be necessary for the company to accept the proposal provided so as to retain the source of high sales per location (Schaper & Gibson, 2014). Further, the company should look into high level of client responsiveness as it increases the attractiveness of the firm and its products through providing the company with a good reputation of responding to client needs. Stock outs often lead to loss of customers and should be avoided through proper estimation of inventory. In the event that the inventory is not perishable they can add a considerable amount of units in order to prevent stock outs (Hatten, 2015). Comment by Frank Novakowski: Lower cost on lower volume – what is the more important fact – profitability on volume? Comment by Frank Novakowski: Add an s to provide
In conclusion, the company should be concern with too many out of stocks complaints from customers coming from the outlet stores. Perhaps, the solution to this would be to have a backup supply of the most popular products according to the different seasons. The company need to look into an automated system that can keep track of the most purchased item and automatically reordered those item when it’s low. Any written compliant should address in a polite manner and in a responsive way. Comment by Frank Novakowski: ed
Trail Frames Chassis
- What are the competitive dimensions for the customized chassis and for the proposed TFC chassis. To what extent are these factors similar?
The competitive dimensions for the customized chassis include the presence of a diesel engine without a tunnel for transmission, reduced engine noise and better handling. These features promote the product as high quality improving the competitive status of TFC. TFC produces the chassis in a timely manner by estimating accurate lead times for its clients. Further the company has ensured that the production of the chassis is innovative that allows the manufacture of a unique and up to date chassis in terms of the technology it is based on. Price would be one way that TFC sets itself apart from the competitors. This is because since its production is in high quantities, the manufacturing costs are low making it more affordable to the customer. While innovation and low product lead times remain a competitive feature, price competitiveness will also be experienced on the new chassis though it may lack the element of customization (Erasmus & Rudansky-Kloppers, 2016).
- .Evaluate the proposal for this new product line. Is this a business that TFC should get into? If yes, why? If no, why not?
Yes, it is a business that TFC should get into. First of all, TFC has had numerous successes in its business strategies and strategic decisions and operations. Through this success, the business has been able to generate sufficient brand equity. Also they have customer loyalty, which makes it easier for them to sell the new product to their customers. Also the company is bound to create a new market by making the new chassis relatively affordable. The main limitation would be that quality wise the new chassis may not be able to match up with that of the competitors.
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3.What would you recommend to John Stickley that TFC should do to increase its sales and to stimulate demand?
One way of increasing the sales is to invest in marketing and advertising of the new product. In this way, the brand is able to create awareness of the new product and educate the market on the features of the product. Also, they can play with the psychology of the customers by creating limited edition chassis that stimulates more demand. Further, the company can participate in product workshops that highlights the strengths of the product. Another way of increasing competitiveness is through price reductions, which enable the customer to consider purchase of the new product in the market (Barney & Hesterly, 2015).
Wrong edition of text was used. Answers provided to case question do not align with 3rd edition and to rubric – thus no correct responses. References
Barney, J. B., & Hesterly, W. (2015). Strategic management and competitive advantage concepts and cases. Pearson.
Erasmus, B., Strydom, J. W., & Rudansky-Kloppers, S. (Eds.). (2016). Introduction to business management. Oxford University Press Southern Africa.
Hatten, T. S. (2015). Small business management: Entrepreneurship and beyond. Nelson Education.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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