Intel’s Organizational Structure Business Processes
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Intel’s Organizational Structure Business Processes
Business Processes in Practice 5.1: Intel’s Organizational Structure
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Organizational Data 131
Figure 5-3: GBI US distribution channels
Apple Inc. provides a good example of a company that utilizes multiple distribution channels. Apple sells its products through its online store (Internet), its Apple stores (retail), and third-party retailers (wholesale). Apple uses each of these channels to resolve different issues within the fulfi llment process.
Because Apple places a priority on the customer’s buying experience, it tries to establish either an Apple- owned retail store or a mass-market retail store in every major market. This policy ensures that the majority of consumers in most developed nations live within a short distance of a retail store that sells Apple products.
Although retail stores offer the best opportunity for consumers to examine the products before purchas- ing them, maintaining an extensive network of physi- cal stores entails many major expenses, including real estate, local taxes, and retail staff. Therefore, Apple very carefully evaluates new locations for its stores based largely on the local demographics of those con- sumers who are the most likely buyers.
When it is not feasible for Apple to establish a retail store in an area with a strong potential consumer base, the company must partner with another retailer to resell its products. Although this arrangement eliminates many of the retail costs identifi ed above for Apple, it also reduces Apple’s profi t per unit, because Apple must now share its sales revenues with the reseller.
Online retailing eliminates a great deal of the costs associated with operating physical stores. In addition, because the online channel sells directly to consumers, Apple does not have to share its profi ts with a reseller. However, because online retailers sell to any number of locations around the world, they must deal with ship- ping, taxes, and import costs that the retail channel does not have to. In addition, they must invest in the technical infrastructure that supports a global online retail site. Apple’s online retail operations, including the Apple store and iTunes, are based on SAP ERP.
Source: Apple company reports.
Business Processes in Practice 5.2: Distribution Channels at Apple
A unique combination of a sales organization and distribution channel is called a distribution chain. Some master data, such as material master and pricing conditions, are maintained at the distribution chain level.
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132 CHAPTER 5 The Fulfillment Process
DIVISION
Most companies consolidate materials and services with similar characteristics within a unit known as a division. Typically, each division is associated with a company’s product line. A product or material can be assigned to one division only. Each division can employ its own sales strategies, such as pricing agreements with customers. In addition, it is possible to aggregate reports at the division level.
A sales organization must have at least one division. A division can be assigned to multiple sales organizations, and a sales organization can include many divisions.
GBI currently has two divisions, the bicycles division and the accesso- ries division. Recall from Chapter 2 that GBI’s material list includes differ- ent material types. The fi nished goods—that is, bicycles—are managed by the bicycles division, while the trading goods—such as helmets—are managed by the accessories division. In the future, if GBI expands into other product lines, such as skateboards, it will create additional divisions. The divisions for GBI US and GBI DE are illustrated in Figure 5-4 and Figure 5-5, respectively.
Figure 5-4: GBI US divisions
John Wiley & Sons, the publisher of this textbook, has three main divisions that serve different reading mar- kets around the world. Wiley publishes college text- books through the Higher Education division. The Professional/Trade division contains the For Dummies, Frommer’s, Betty Crocker, CliffsNotes, and Webster’s Dictionaries series, as well as several other popular brands. Wiley’s third division is the Scientifi c, Technical, Medical, and Scholarly (STMS) division, which is the world’s largest publisher of professional and scholarly
journals and books. Although the physical products (books/journals) and the geographic regions are similar for all three divisions, the audience, authors, and distri- bution channels for each division vary greatly. Wiley has learned that by grouping its brands and the employees who are responsible for their success into three divi- sions, they can achieve greater synergies and operate more effi ciently.
Source: John Wiley & Sons company reports.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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