Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Evaluation of Online Analytics Research Paper
Evaluation, Online, Analytics, Research, Paper
OBJECTIVE
The objectives of this group discussion are to help you:
Discover resources for online analytics
Analyze social media metrics
Improve online content based on your findings
INTRODUCTION
It is very important to analyze your social media content, whether it’s on Facebook, Twitter, Instagram, etc. By studying your habits and seeing how the audience members interact you can make necessary improvements for both personal and professional accounts. Thankfully there are many free resources out there that will help you with the data.
You will have two options when doing this discussion board activity (just pick one of them). Either you will analyze Twitter metrics or Instagram metrics.
If you are not active on these social media platforms, or don’t have a lot of data to analyze from your personal accounts, do not stress. I suggest setting up a temporary Twitter account, and analyzing the data of a role model or public figure’s account. Then, you are welcome to delete your new Twitter account after this assignment.
Option A: Twitter
Please visit the website http://www.twitonomy.com. On the homepage there will be an option to sign-in and it’s completely free. You can always sign-out afterwards if you are concerned about privacy issues. There are many tabs at the top of the screen once the data loads, but you are only concerned with the Profile tab.
Once you select the Profile tab you will see some useful metrics based on your Twitter activity. If your numbers seem very low and insignificant, you can select someone you follow or someone who follows you and their data will be presented instead. Just locate and select them on the right side of the page.
Option B: Instagram
There are actually two possible resources for Instagram. Please visit either https://www.socialbakers.com/free-tools/tracker/ or https://squarelovin.com/instagram-insights/. I’ve noticed that the second site (i.e., square Lovin) may produce a few zeroes and/or blank graphs if your account is private.
If visiting the first link you will see an option to login using your Instagram username and password. Some other basic info may be required, including your name. After this quick process you will see all data conveniently displayed in a single location.
For those using the second link you will quickly create a free account. This process will be very similar. Once the results are displayed you will need to select different options (or tabs) on the left side of the page in order to see all available data.
INSTRUCTIONS
First Post – due Wednesday by 11:59pm EST
Answer the following questions (minimum of 4-5 sentences each):
Which option did you pick (Twitter or Instagram)? If you chose Twitter, did you analyze your account or someone else’s?
Explain the metrics that are displayed. You can pick and choose what you want to discuss since it would be impractical to cover everything. However, I would like some thoroughness and variety. For the items you address I will need to see screenshots of the information.
Are any results surprising? Do you disagree with anything?
Please provide a proper reference of the site chosen (i.e., twitonomy, social bakers or square Lovin).
Second Post – due between Thursday and Sunday by 11:59pm EST
Do not limit the second discussion post to “I agree,” “That’s great” and so forth. Substantiate the position by using meaningful observations to corroborate it, such as professional experiences, relationships, and citing scholarly sources etc. when appropriate. As a guide for high quality response posts, use the RISE model, which encourages the steps as outlined in the rubric.
(For your Response Post)
- Select a student’s post and provide your own assessment of at least one item. Try to point out something new that hasn’t been addressed already.
- What tip can you offer that would help improve the student’s numbers?
- Second post must be a minimum of one paragraph and must be made on a separate day than your initial post.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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