Establishing A Live Market Proof Of Concept
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Establishing A Live Market Proof Of Concept
Assignment
Assume that you have been hired to head operations strategy by an early-stage company, FashionMe, which just received a venture capital investment of $10 million to build a pilot operation and establish a live market proof of concept. The company intends to offer individually customized clothing.
The founder’s vision is that, by 2035, each individual customer will upload their measurements, choose fabric content and weight, choose or modify designs (or upload custom designs), choose colors and accessories (e.g. buttons, zippers, etc.), and order 100% personalized clothing. Customers could also access designs by designers (for which they would pay), friends and associates, or their own previously ordered designs, make modifications, and have them produced for their own current measurements.
100% personalization is possible but prohibitively expensive today. However, FashionMe sees the potential to (a) apply and (b) integrate technologies in artificial intelligence and robotics to make personalized clothing as affordable in the future as standard clothing is today. The company cannot wait for all of the technologies to mature to make this future vision possible, because by then it expects that many competitors will be far ahead of it. Besides, the company can develop a lot of useful and proprietary learning over the next 15 years by using existing technologies, workarounds, and data analytics.
Therefore, the company has asked you to prepare the following:
- The company plans to conduct detailed, individualized, ethnographic research to understand customers’ jobs-to-be-done in personalized fashion. However, until that data is available, you have been asked to outline your assumptions about the customer jobs-to-be-done by FashionMe.
- Allow ½ to 1 page for this section
- Explain each job-to-be-done and how your operations strategy will achieve it
- The company recognizes that it cannot serve all the customers it would like to serve immediately. It has to start with a small, manageable market, maximize its learning, and then expand in phases. Just as Amazon.com began selling books and evolved far beyond that, the goal is to choose to serve one customer segment that will enable it to learn and become profitable, then add other customer segments later.
Marketing has suggested the following possible segments for the company to target during its pilot phase of operations. How do these segments serve the purposes of operations strategy and which would you recommend? You may also recommend a different target market, but explain why. Remember that you are developing an operations strategy, not a marketing strategy.
- Outdoor clothing for sustainably minded men (e.g., Patagonia’s “dirtbags” – see Patagonia case study)
- Tall, fashion-conscious men, whom standard sizes (small, medium large, extra large) don’t fit
- Overweight, fashion-conscious women
- Pregnant women
Be sure that you explain your reasons clearly and carefully. There is no correct or incorrect answer – you will be graded on your reasoning.
- Allow ½ to 1 page for this section
- Explain how your choice maximizes learning for operations strategy
- A high-level (not detailed) process technology roadmap (Chapter 6). Note that you do not need to understand A.I. and robotics technologies, just describe how you expect them to work.
Beginning with what is possible today, how will you establish personalized fashion operations in the next six months that will enable the company to learn important things about the customer’s job-to-be-done and how technology can best serve those customer needs? Some or all of your operations may be delivered by manual or traditional processes today, but you should envision how you think technology might evolve to enable the founder’s future vision in three key areas:
- Customer measurements
- Design personalization
iii. Clothing production
Figure 6.3 in the textbook provides an idea of the elements in a technology roadmap, but you need not follow the format of this figure. Also, you need not answer all of the items listed in this illustration – just include the important ones for FashionMe. You can use any graphic that works best for you, but this section of your assignment should include both text and graphics:
- Allow ½ page of text for each of the three sections (customer measurements, design personalization, and clothing production) and ½ to 1 page for each graphic you produce – your choice to include one comprehensive graphic or three separate graphics (one for each section).
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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