Discussion of Alternative analysis matrix
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Discussion of Alternative analysis matrix
Case Preparation Worksheet
Case Assignment #1 – Promotions-r-us (PRU)
Prepared by: (Insert Student name)
Case Question:
If you we in the position of Gerry Atwood, CEO for Promotions-r-us, what is your analysis of the situation described, what action would you take and why?
Short Cycle Process:
(Scan the case first to get the top level, first impression info. NOTE you haven’t yet read the whole case in detail here. These are some things you should be thinking of. Completing this section after a first scan of the case can improve your overall analysis immensely. Please take the time to complete this Short Cycle Process. No marks are associated with this activity.
Step 1: Read opening and ending paragraphs
Step 2: Identify who? What? Why? When? How? Related to the issue or challenge at hand
Step 3: Take a quick look at the case exhibits
Step 4: Take a quick look at all the subtitles in the case
Step 5: Skim the body of the case (read first and last sentence of each paragraph)
Step 6: Read the assignment questions and take some time to reflect
Long Cycle Process:
(Read the case in detail. Much, much deeper analysis is required here. This is the section I look at extensively to generate your grade for this effort.)
Part 1: Read the case fully
Part 2: Analyze the case
Step 1: Define the issue at hand
Step 2: Analyze the case data
Step 3: Generate alternatives
Step 4: Select your decision criteria
Step 5: Assess the alternatives you have chosen based on your decision criteria
Step 6: Select your preferred alternative
Step 7: Develop an action and implementation plan
Step 1: Define the issue at hand
Issues Immediate? Strategic? Urgent Important Quadrant? (I,II,III,IV from guide below)
Issue Analysis Guide (put relevant # in chart above) Importance Urgency
LOW HIGH LOW I II HIGH III IV
Problem Statement: From all the issues listed above, what is the “Big Deal” issue? What is the overall strategic problem? One problem only!! Step 2: Analyze the case data
Cause of key problem & effect on company if not addressed? Related CRM theory (VIP!) Failure to use what we’ve learned about CRM will result in zero for whole case worksheet. NOTE: This section is where you note which theories you are using to evaluate this case. It is not the place where you summarize all the text book info about those theories. Reciting textbook will not get any marks. Here you note which theories you will use — and for the rest of this analysis, you will demonstrate the use of those theories to assess the case material.
Internal Analysis: What’s going on inside this company? Strengths, weaknesses and constraints
What is going on in the external environment that is relevant to the issues above? (Opportunities and Threats) Conclusions on this whole section? Step 3: Select your Decision Criteria (with CRM focus)
Each criteria must help you to evaluate the problem but must not favour one solution over the other. Each must be mutually exclusive. Finally, you should have a mix of qualitative and quantitative.
What is your criteria? (The alternative that I choose here must……)
(The alternative that I choose here should…..)
Quantitative criteria? (Yes/No) Qualitative criteria? (Yes/No) 1. 2. 3. 4. Add more rows if necessary but you don’t want too many Step 4: Generate Alternatives
Each alternative should be strategic in nature, and propose a distinctly different way forward to solve the problem posed in the case. The most important aspect of comparing alternatives is a detailed and balanced assessment of the merits and tradeoffs of each alternatives. This includes how well each alternative satisfied key decision criteria and fits with key insights from your internal and external analysis above.
Alternative Pros Cons 1. 2. 3. Add more rows if necessary Step 5: Assess the alternatives you have chosen based on your decision criteria (with CRM focus)
A table provides an efficient overview of the merits of each alterative in relation to criteria. However, you must also include a discussion of the decision matrix chart.
Alternative analysis matrix Alternative 1 (+,N,-)
Alternative 2 (+,N,-)
Alternative 3 (+,N,-)
Etc. (+,N,-)
Criteria 1 Criteria 2 Criteria 3 Etc. Etc. Total (Go/No Go?)
Discussion of Alternative analysis matrix Step 6: Select your preferred alternative (with CRM focus)
Which alternative do you choose? Why? (how does this best meet your decision criteria) How will this best solve the challenge posed above in Issues section? How does it address CRM Challenge(s) at hand? Step 7: Develop an action and implementation plan (with CRM focus)
- Who? What? When? Where? How?
- Timeline for all actions to be taken
- Every implementation plan should have at least 1 strategic overall direction and 5 related tactics which are actionable for the next 6-12 month
- This section should be lengthy. Remember in case analysis, you ARE the decision making in the case so you must take action after the decision is made. You cannot be vague. You will need specific people to do specific things – not just tomorrow, but for the next 6-12 months.
Tactic Details Date(s) for Implementation (CRM often has multi-step tactics)
Missing Information:
Assumptions:
Rubric:
Criteria Level 3 – Acceptable with good level of critical thinking and fully complete 5 points
Level 2 – Some evidence of critical thinking and/or not fully completed 2.5 points
Level 1 – Unacceptable/incomplete 0 points
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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