Discussion of All Forms of Marketing Communications
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Discussion of All Forms of Marketing Communications
Requirements
Last time when you did the assignment References were not complete and were missing pieces of information. If you accessed these via electronic access, you must also put the link that you used to access it.
- 250 words
- Correct APA format of in-text citations (within the body of the posting) and references (in the list). Both are required to earn any points (Must have in-text citations)
- There must be at least 2 references
- If you accessed these via electronic access, you must also put the link that you used to access it.
- All references must be relevant, scholarly, and less than 10 years old.
Discussion question
The endocrine system is composed of various glands that secrete hormones. By what mechanism do they function? Give one example of a hormone and its effects on the body.
Maria is a sedentary 68 years old woman who is overweight. She complains that her feet and hands are always cold and she tires quickly when cleaning the house. At her most recent visit to the doctor her Blood pressure was 184/98. Sh has edema around her ankles and legs and her physician is concerned about her echocardiogram that indicates Maria has an enlarged heart.
Questions;
1.Identify two reasons why Maria will have tissue ischemia. How might this lead to hypoxia?
2.What are two early and reversible changes that occur to tissue cells when they are hypoxic?
3.What specific type of cellular adaptations has taken place in Maria enlarged heart? What made you come to that conclusion.
Assessment 1: Brand Audit
2,000 word Individual Report (70% TMM)
[Submission Deadline: Tuesday 8th March, 10 am UK TIME]
Select one of the following brands and conduct a critical analysis of the brand’s historical and current performance:
Adidas, Ben & Jerry’s, Boohoo Group PLC, Disney+, Gucci, KFC, LEGO, L’Oréal, Louis Vuitton, LinkedIn, Lululemon, Lush, Netflix, Nike, Marvel, Off-White, Peloton, Richard Mille, Rolex, TikTok, TRIB3, Uber Technologies Inc, Wendy’s, Zara, Zoom.
TRIB3 is a fitness studio – fusing sensory experiences, with heart-rate monitored scheduled workouts. https://trib3.co.uk/ Regent’s has agreed an educational partnership with this company, so if you select TRIB3 as your brand, then you will have the opportunity to share your work directly afterwards and meet with them.
You are free to analyse the overall company brand, or instead select one of their product or service lines. You report should be underpinned by academic theories, models and industry insight, using:
- Secondary data, tables, charts, and diagrams
- At least 3 academic theories and models – applied specifically to this case
- A selection of references to academic journals, books, trade press, and websites.
You are free to use whatever format and subheadings you wish to. Also, you can include images, screen grabs, diagrams, tables, models and charts in your body text. Where possible, you should create your own tables and annotate models, images and diagrams.
You should attempt to arrive at your conclusions through investigating the following sources:
- Academic literature
- Corporate websites
- All forms of marketing communications (Advertising, Marketing, Public Relations, Sponsorship, Endorsements, Events)
- The context and positioning of the media where the branded communications have taken place
- Packaging, promotions, and points of purchase
- Trade press, consumer press, online forums and product reviews
So, for example, if the brand is being advertised in a television commercial break, or glossy magazine: then it is perfectly reasonable to draw conclusions about who the brand is being aimed at – through supporting situational data pertaining to the audience consuming that media.
You are free to make recommendations concerning improving the performance of the brand, but these should be restricted to those that follow the current brand strategy. In Assignment 2 you will have the opportunity to propose new activities and directions.
Key areas to discuss:
Breakdown and Present the brand’s: Image, Identity, and Personality with criticality and from a number of perspectives. Remember to dedicate your discussions and analysis to the brand over and above that of just describing the functionality and design of the product or service. Also, avoid simply writing a generic business report on the history of the company.
This is a specialist module on Brand Strategy. Therefore, be very careful about applying generic models such as SWOT, PESTLE, Maslow’s Hierarchy of Needs, Porter’s 5 Forces, BCG Matrix, Ansoff’s Matrix etc. Instead, you should look to more specialist models from branding and behavioural psychology, that you have been introduced to during the module.
You should consider:
Who are the desired target audiences and what emotional and social relationship do they have with the brand? You will be expected to define and focus on two consumer segments. There needs to be a clear definition of several unique attributes of each consumer segment. Beyond this, also offer an appreciation of how they think, feel and do – mapped specifically to the brand.
What are the key facts and pieces of information communicated by the branded product or service explicitly, implicitly, and tacitly – that give messages and meaning to the offering and that are transferred and acquired by the consumer?
What is the creative approach? Consider for example the use of semiotics, colours, typography, humour, celebrity endorsement etc.
Where does the branded offering communicate these elements? What are the integrated marketing channels, and where are the touch-points and moments of truth? What are the respective strengths and weaknesses of each of these?
Why do you feel that these audiences have been worth targeting?
Why is a branding-led approach to these activities the best way to achieve objectives, beyond other strategic business approaches?
How is effectiveness judged, and what data is used to do this?
Note:
- Word count does not include endreferences, tables, charts, or executive summary
- You should not develop a new campaign
- Full reference list, adhering to Harvardprotocol is required. As an approximate guideline:
- 10-15 academic journal papers
- 5-10 trade press articles
- 5 news stories
- 5 books
- 5 company websites
- 5 social media posts
- 3 Branding/Marketing/Consumer Behavioral models
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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