Order ID | 3627918894 |
Subject | Marketing |
Topic | Discussion board- PRODUCT AVEENO |
Type | Discussion Board Post |
Writer level | College |
Style | APA |
Sources / references | 0 |
Language | English(U.S.) |
Description / paper instructions
Chapter 12 focuses on the ways that a firm can create value through innovation. This week we learned about the concepts unique to new product development and launch; the product life cycle, and the importance of product differentiation. As a marketer, sometime in your career you will be involved in a new product innovation, let’s put the process into practice. Select a product that you use/buy on a regular bases – let’s go beyond jeans, cell phones, and toothpaste J!! I suggest that you research a larger company that has a deep product line and or product mix. Instructions
Chapter 12 focuses on the ways that a firm can create value through innovation. This week we learned about the concepts unique to new product development and launch; the product life cycle, and the importance of product differentiation. As a marketer, sometime in your career you will be involved in a new product innovation, let’s put the process into practice. Select a product that you use/buy on a regular bases – let’s go beyond jeans, cell phones, and toothpaste J!! I suggest that you research a larger company that has a deep product line and or product mix. |
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