Developing the Strategy for Business Unit Selling Products Essay
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Developing the Strategy for Business Unit Selling Products Essay
Developing, Strategy, Business, Unit, Selling, Products
Business Management you will assume the role of General Manager for a subsidiary (business unit) of this company. Assume you are in charge of developing the strategy for your business unit selling products in various countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global strategy, or a transnational strategy.
Making such a complex business decision can be challenging, but as a management strategist, your leadership and business acumen will help direct the company down theright path. In a five-page business strategy report, use persuasive writing techniques to convince corporate leadership to fund an expansion initiative into a new international market that you have identified. Complete this Assignment by meeting the following criteria:
Your chosen company is comprised of various business units. Choose one popular business unit (subsidiary) and make it your focus for this Assignment. Identify the product and provide a thorough synopsis on the current state of the business unit in the international marketplace by conducting extensive research.
Identify the markets in which the business unit currently operates.
Report on the financial health of the business unit by reviewing annual reports and quarterly financial statements. Analyze the vision, mission, and value statements of the company. Explain and critique each statement.
Explain the pro’s and con’s of each statement, and note any recommended improvements based on research. Within your chosen business unit, identify a product line and conduct extensive research on the product line to become familiar with it.
Provide a brief synopsis of your chosen product line. Provide details, noting important factors like the brand, product features and benefits, and other important marketing factors. Be thorough.
Conduct research on your chosen international market. Explain why you chose this market, and explain the strategic options the company has for entering this market.
Explain why there is a need for your chosen product in your chosen international market. Use a minimum of two analysis tools to understand your chosen market and the opportunities that exist for your business unit and parent company.
Explain the pro’s and con’s of entering your chosen international market. Based on an analysis of your chosen business unit, would a multidomestic strategy, a global strategy, or a transnational strategy be most appropriate if your company plans on expanding into this new market?
Explain.
Generally forecast the necessary resources your business unit will need to enter your chosen market (finances, capital assets, labor, logistics, etc.). Develop SMART goals that will drive your business unit to successfully enter your chosen international market. Determine if there are strategic advantages to global sourcing, production, and logistics of the products in your chosen business unit in relation to your chosen strategy?
Is an alliance, joint venture, acquisition, or merger with foreign companies necessary from your chosen business unit to enter a foreign market? Explain.
Identify and explain the value chain relationships between your chosen business unit and other business units within your chosen company. Explain how diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage for your business unit.
Evaluate your company’s diversification strategy.
Use creative desktop publishing skills to create the title page and layout of your business report. Use a minimum of three peer-reviewed academic research resources (library resources, textbooks, books) to help substantiate your strategic framework.
Apply proper APA style referencing format.
Be sure to use headings and subheadings to create a flow of ideas and topics within your writing.
Write in third person to develop your business report.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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