Data Analysis And Research for Marketing Department
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Data Analysis And Research for Marketing Department
Running head: DATA ANALYSIS AND RESEARCH 1
DATA ANALYSIS AND RESEARCH 2
Data Analysis and Research
Linda Dotson
Walden University
Data Analysis and Research
I once worked in the marketing department of an IT firm in my state. I worked there as an assistant and I would help the marketers come up with strategies to boost the number of customers the company received. I believe that data analysis and research would have greatly helped me come up with better strategies. Marketing involves the promotion of the products to a ready market, which requires a comprehensive analysis of the market. I would have done a thorough market research to determine the market niche that the company would fill. I would assess the needs of the customers and their current satisfaction with the services they receive. I would then use this information to inform the product development unit of the most appropriate product to develop for the market (Clow & James, 2014).
I would also do data analysis and research to determine our target market. I would look at the clientele we receive and identify a common characteristic between them. I would then ensure that our marketing campaigns were more directed to the individuals who fell in that bracket. Having a more directed marketing campaign would ensure that the company used fewer resources on marketing and would increase sales from marketing activities (Clow & James, 2014).
I would also analyze the customer feedback and experience after using the products. This would include the frequency and types of complaints received, the suggestions given and the number of customers who returned after purchasing our product. I would have then relayed this information to the quality control department to give them pointers on the areas of improvement needed for the product (Zikmund & Babin, 2007). This would have greatly helped to increase the sales of the company and would have made me a valuable asset to the company. The bottom line is, data analysis and research would have improved my performance.
References
Clow, K. & James, K. (2014). Essentials of marketing research: putting research into practice. Thousand Oaks, Calif. London: SAGE.
Zikmund, W. & Babin, B. (2007). Exploring marketing research. Mason, OH: Thomson/South-Western.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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