Creating Communication Strategy for Internal and External Audiences
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Creating Communication Strategy for Internal and External Audiences
Competency
In this project, you will demonstrate your mastery of the following competencies:
Craft a communication strategy for internal and external audiences
Leverage internal and external intelligence to inform decision making
Develop an adaptable leadership mindset and skill set
Scenario
You work as a director of leadership and learning for an organization that makes prosthetics. The organization has been in business since 1999 and employs over 350 people in its Tampa, Florida, headquarters and three plant locations across the Southwest. While the business is currently based in the United States, the organization is exploring ways to move into Canadian markets within the next three years. This year’s employee engagement survey results for the organization show that some leadership practices are rated lower, while some practices were rated higher. The new chief human resources officer (CHRO) met with the team to discuss the general results. Everyone agrees that the company’s focus should be on both specific leadership development areas perceived as strengths and on those rated as areas for improvement, primarily regarding social intelligence, emotional intelligence, and the interpersonal skills of effective leaders.
To help this initiative, your manager, the vice president of leadership and learning, asked you to create an adaptive leadership toolkit that can be used throughout the organization. To begin this work, you conducted a personal leadership self-assessment and turned this into a personal development plan. Then you shared this artifact with your manager. Your manager was impressed with the thoroughness of the personal development plan and saw value in incorporating it as an exemplar within the adaptive leadership toolkit for use by all people leaders in the organization. After receiving such positive feedback, you moved forward with creating the rest of the adaptive leadership toolkit.
Your manager has shared the adaptive leadership toolkit that you created with the CHRO, and it was well received. The CHRO wants to distribute this toolkit to all leaders throughout the organization—supervisors and above—and asks you to create a communication strategy that will help in the rollout and implementation of the adaptive leadership toolkit. For this project, you will create that communication strategy.
Directions
Overview: In this part of the communication strategy, you will summarize the business problems the organization is currently experiencing and provide an overview of trends from your analysis. You will also explain how a personal development plan and adaptive leadership toolkit can provide solutions to these challenges.
Summarize the business problems the organization is currently facing and describe how the personal development plan and adaptive leadership toolkit will address them.
Why was the personal development plan created?
Why was the adaptive leadership toolkit developed?
Summarize trends in leadership strengths observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.
In which areas did leadership score well?
How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
Summarize trends in leadership weaknesses observed in your analysis of the employee satisfaction survey and describe how they relate to the leadership skills and behaviors included in the adaptive leadership toolkit.
In which areas did leadership not score well?
How did your analysis help to inform skills and behaviors included in the adaptive leadership toolkit?
Personal Development Plan: In this part of the communication strategy, you will describe the personal development plan in further detail. You will include how the personal development plan supports the adaptive leadership toolkit and the value it will bring once the entire toolkit is rolled out.
Summarize the importance of including a personal development plan in the adaptive leadership toolkit and explain the value it will bring to the organization.
How does the personal development plan support the adaptive leadership toolkit?
How do the strategies within the personal development plan address the business problems the organization is currently facing?
Explain how the personal development plan and SMART goal setting could help develop the leadership styles of the leaders within the organization.
Adaptive Leadership Toolkit: In this part of the communication strategy, you will describe the adaptive leadership toolkit in further detail. You will include how and who the adaptive leadership toolkit brings value to within the organization.
Describe how the adaptive leadership toolkit will be used and who within the organization will manage it. Your response should address the following:
Who is the target audience for the adaptive leadership toolkit?
Who are the owners of the adaptive leadership toolkit?
Describe the specific leadership skills and behaviors that are included in the adaptive leadership toolkit and explain how developing these skills and behaviors will address the business problems the organization currently faces. Use trends from the employee satisfaction survey to support your response.
Rollout and Implementation: In this part of the communication strategy, you will provide more details around the rollout and implementation of the adaptive leadership toolkit throughout the organization.
Provide a timeframe for rollout and implementation of the adaptive leadership toolkit and justify how this strategy supports the organization’s goal of improving leadership skills and behaviors over the next two years.
Describe the metrics and deliverables associated with the rollout and implementation of the adaptive leadership toolkit. Your response should address the following:
How will the success of this rollout and implementation be measured?
What are some important milestones to consider for tracking progress?
Determine methods for communicating the relevance of the adaptive leadership toolkit to stakeholders within the organization. Your response should address the following:
How should this be communicated to leadership to help gain buy-in?
How should this be communicated to its intended users to help gain buy-in?
Describe the feedback and communication strategy associated with continuous improvements to the adaptive leadership toolkit. Your response should address the following:
How can employees provide feedback on any roadblocks, issues, or ideas for improvement?
How will updates to the adaptive leadership toolkit be communicated from leadership down to employees?
What to Submit
To complete this project, you must submit the following:
Communication Strategy
Submit a 10- to 12-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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