Case Study Analysis Instructions Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Language English Pages 5-10 pages
Using the attached Case Analysis Template Complete write and submit a graduate caliber paper analyzing the E&J Gallo caset. It is required that you reference course learning (Found below under required text). Referencing outside sources, as appropriate, is encouraged, though not required. Use the weblink for a reference also. All the needed info can be found there.
Peter, J. Paul and Donnelly, James H. Marketing Management: Knowledge and Skills, 11th ed., New York, NY: McGraw-Hill, 2013. ISBN-13: 978-0077861056; ISBN-10: 0077861051.
Case Study Analysis Template
Please write your case analyses in academic paper format with APA style citations and references. You are expected to address each of the items below. Your responses should be presented in comprehensive narrative and should reference course learning.
- What is the primary business issue described in the case?
Note: I am looking for the ONE overarching business issue which may or may not be a marketing issue in the narrow sense. If you find there are several big issues, consider how they might be related or if there is some order in which they should be approached. Ask yourself, “Which must be addressed first?”
- From a marketing/sales perspective, what are the most important internal (organizational) strengths?
Note: “Internal” typically refers to factors that are within the organization’s domain. Think about the different aspects of an organization such as human resources/staffing, finances, physical plant, marketing management/sales, manufacturing, etc. Which internal strengths enhance/support marketing?
- From a marketing/sales perspective, what are the most important internal (organizational) challenges?
Note: “Internal” typically refers to factors that are within the organization’s domain. Think about the different aspects of an organization such as human resources/staffing, finances, physical plant, marketing management/sales, manufacturing, etc. Which internal challenges cause difficulty for marketing?
- From a marketing perspective, what are the most important external opportunities?
Note: “External” typically refers to all things not within the organization’s domain such as the environments in which businesses operate. These environments include, but are not limited to the economic, political, technological, legal/regulatory, social/cultural, and competitive environments. Opportunities are favorable and potential, meaning not yet taken advantage of.
- From a marketing perspective, what are the most important external challenges?
Note: “External” typically refers to all things not within the organization’s domain such as the environments in which businesses operate. These environments include, but are not limited to the economic, political, technological, legal/regulatory, social/cultural, natural, and competitive environments. Which external challenges cause difficulty for marketing?
- What marketing/sales strategies would you recommend to help improve the current situation?
Note: A business strategy is a long-term plan of action designed to achieve a particular goal or set of goals or objectives. Remember that marketing strategy may include product, price, promotion, and place/distribution channel, so you may recommend a strategy for one or more of these. For example, a distribution strategy for a cellular service provider might be to bring sales closer to potential buyers. Ultimately, most strategies focus on gaining long-term competitive advantage through differentiation.
- What marketing tactics would you recommend to help improve the current situation?
Note: Tactics are distinct from strategies, but should logically follow from a proposed strategy. Tactics are the specific things marketers do to execute the strategy/plan. Using the cellular service example above, tactics might include (but would not be limited to) establishing sales kiosks in malls, on campuses, in airports, and sports arenas; launching a social media campaign to promote the satellite locations; and offering a time-limited holiday season discount for new accounts at the satellite locations. Remember that marketing tactics include product, price, promotion, and place/distribution channel, so your tactics may relate to any or all of these.
- What other marketing observations or suggestions would you like to make?
Note: Do not reiterate what has been previously stated. Use this section to share additional insights related to marketing/sales.
For this course, each discussion will introduce you to a business-related decision making tool to add to your “leadership toolbox”. These tools will assist you with your future assignments throughout your program. I strongly encourage you to take advantage of our outstanding Trident online library when conducting your research and preparing your response.
Please conduct some research and describe the CAGE Distance Framework in your own words. Next, identify how you can use the CAGE Distance Framework in your profession. List the pros/cons of using a CAGE Distance Framework in a business setting. Lastly, explain how this new “tool” compares to the tools you learned in previous discussions. When preparing for this discussion, you may find the following article helpful which can be located in our Trident online library:
Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: The moderating effect of market potential. International Marketing Review, 26(6), 651-673ç
In each discussion forum, students are expected to respond to the prompt by providing an informed, rigorous, and professional post. The initial post should be at least 150 or more words. In addition, students are required to respond at least 2 times to their classmates’ posts in a similarly informed, rigorous, and professional manner. Peer replies should be at least 100 or more words in order to qualify as substantive. Refer to the discussion rubric for more details.
Quality of Response No Response Poor/Unsatisfactory Satisfactory Good Excellent Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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