Order ID | 53563633773 |
Type | Essay |
Writer Level | Masters |
Style | APA |
Sources/References | 4 |
Perfect Number of Pages to Order | 5-10 Pages |
Analysis of Companies and Brands
Analysis, Companies, Brands
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP,
complete the assessment questions below. Submit the completed template in the Week
10 assignment submission link.
Company/Brand Selected (Mini Cooper,
Samsung, Dairy Queen, or Axe):
NOTE: You will be completing an ORIGINAL
Analysis on the business.
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to
appeal to a certain social or cultural group and how customers perceive the
product/brand. It’s also possible to include demographic information related to: age,
educational attainment, geographic area, gender, race, employment status and/or home
ownership.
Additionally, you can discuss psychographic information which includes those attributes
that relate to personality, values, attitudes, interests, or lifestyles of people. This area is
also related to situational life stages as well as customer beliefs, and how customers
want to see themselves and be perceived.
Some examples of psychographic groups include video gamers, soccer moms, sports
fanatics, hipsters, and single moms. Life cycle stages include: retirees, new
homeowners, college students and new parents. Be aware that some products/brands
may appeal to a wider customer base than others.
[Insert response-at least 5 good original sentences here)
What do the customers buy/use of value from the business?
[Insert response-at least four good sentences here]
What changes can the company/brand expect in the future? How can the
company/brand better serve its customers?
(For example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible variations or
modifications in the future.
You may also determine/discuss if the brand/company can take advantage or has taken
advantage of the changes. It’s also possible to consider and talk about whether the
product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is
easier to use with more features.)
[Insert response-at least four good sentences here]
List 3 Opportunities you have identified in your personal assessment of the business:
(Make sure you label why you call each item an opportunity):
1. [Insert response] (At least a good sentence or two addressing why you labeled this
an opportunity)
2. [Insert response] (At least a good sentence or two addressing why you labeled this
an opportunity)
3. [Insert response] (At least a good sentence or two addressing why you labeled this
an opportunity)
List 3 Threats you have identified in your personal assessment of the business: (Make
sure you label why you call each item a threat):
1. [Insert response] (At least a good sentence or two addressing why you labeled this a
threat)
2. [Insert response] (At least a good sentence or two addressing why you labeled this a
threat)
3. [Insert response] (At least a good sentence or two addressing why you labeled this a
threat)
2. Company
This Section Discusses what the brand is currently.
List 3 Strengths you have identified in your personal assessment of the business (Make
sure you label why you call each item a Strength):
1. [Insert response] (At least a good sentence or two addressing why you labeled this a
strength)
2. [Insert response] (At least a good sentence or two addressing why you labeled this a
strength)
3. [Insert response] (At least a good sentence or two addressing why you labeled this a
strength)
List 3 Weaknesses you have identified in your personal assessment of the business:
(Make sure you label why you call each item a weakness):
1. [Insert response] (At least a good sentence or two addressing why you labeled this a
weakness)
2. [Insert response] (At least a good sentence or two addressing why you labeled this a
weakness)
3. [Insert response] (At least a good sentence or two addressing why you labeled this a
weakness)
This Section deals with what the company/brand needs to become.
How can the company/brand improve its weaknesses and maintain or grow its
strengths? Suggest how the company/brand can improve upon the things it does well
and not so well.
[Insert response] (At least 4 good sentences answering all questions)
3. Collaborators
Define the business partnerships.
Discuss the company/brand’s current partnerships. Create a new partnership you think
may be a good for the business/brand to undertake and discuss why you suggest this
partnership.
Current Partnerships and the discussion on them: [Insert response] (At least two good
sentences)
Proposed NEW Partnerships and the discussion them: [Insert response] (At least two
good sentences)
4. Competitors
Who are the main competitors? Label and discuss the top three competitors and why
you consider them a competitor.
Competitor 1: [Insert response] (Identify Competitor and provide at least two good
sentences addressing why you chose business as a leading competitor.)
Competitor 2: [Insert response] (Identify Competitor and provide at least two good
sentences addressing why you chose business as a leading competitor.)
Competitor 3: [Insert response] (Identify Competitor and provide at least two good
sentences addressing why you chose business as a leading competitor.)
5. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key
recommendations that you could pass along to Management regarding the future
direction of the company you selected? Discuss why you have created these strategies
and why you think they should be undertaken and work for the business.
1.Recommendation #1 and the Defense/Justification of the Recommendation: [Insert
response] Create a new recommendation and discuss in at least two good sentences
why you created this recommendation for the business.
2. Recommendation #2 and the Defense/Justification of the Recommendation: [Insert
response] Create a new recommendation and discuss in at least two good sentences
why you created this recommendation for the business.
3. Recommendation #3 and the Defense/Justification of the Recommendation: [Insert
response] Create a new recommendation and discuss in at least two good sentences
why you created this recommendation for the business.
MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 4
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