Advertising: Ad-blocking and ad fraud prevention
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Advertising: Ad-blocking and ad fraud prevention
As online advertising has become more prevalent, so too has the use of ad-blocking software. Ad-blocking refers to the practice of using software to prevent ads from being displayed on websites or in mobile apps. This can be frustrating for advertisers, who rely on online advertising to reach their target audiences. Additionally, ad fraud is a growing problem in the digital advertising industry, with fraudsters finding ways to generate revenue through fake clicks and impressions. As a result, advertisers are increasingly focusing on ad-blocking and ad fraud prevention measures to protect their advertising investments.
One approach to ad-blocking prevention is to improve the user experience of online ads. Ads that are more relevant, less intrusive, and faster-loading are less likely to be blocked. Advertisers can achieve this by using more personalized targeting techniques, such as retargeting and location-based targeting, and by optimizing their ads for mobile devices.
Another approach is to use anti-ad-blocking software that detects and blocks ad-blockers. This technology can detect when a user is using an ad-blocker and either prompt the user to disable it or prevent them from accessing the content until they do so. However, this approach can be controversial, as some users feel that it interferes with their right to control their online experience.
Ad fraud prevention measures are also important for advertisers, as ad fraud can lead to wasted ad spend and diminished returns on investment. One approach to ad fraud prevention is to use fraud detection software that can identify fraudulent clicks and impressions. This software can detect patterns of fraud, such as clicks from non-human sources or clicks from a single IP address. Advertisers can also use tools like brand safety and content verification software to ensure that their ads are being displayed in a safe and appropriate context.
Another approach to ad fraud prevention is to work with trusted ad partners and platforms. Advertisers can use independent third-party verification services to ensure that their ads are being displayed on reputable sites and are reaching their intended audience. They can also work with ad platforms that have strong anti-fraud measures in place, such as ad filtering and bot detection technologies.
In addition to these technical measures, advertisers can also work to promote transparency and accountability in the digital advertising industry. This includes ensuring that all parties involved in the ad supply chain are adhering to industry standards and best practices, and working to eliminate opaque or fraudulent practices that can undermine trust in the industry.
In conclusion, ad-blocking and ad fraud prevention are important considerations for advertisers in the digital age. To prevent ad-blocking, advertisers can improve the user experience of their ads and use anti-ad-blocking software. To prevent ad fraud, advertisers can use fraud detection software, work with trusted partners and platforms, and promote transparency and accountability in the industry. By taking a proactive approach to ad-blocking and ad fraud prevention, advertisers can protect their advertising investments and reach their target audiences effectively.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
|
|
Also, you can place the order at www.collegepaper.us/orders/ordernow / www.phdwriters.us/orders/ordernow
|
Do You Have Any Other Essay/Assignment/Class Project/Homework Related to this? Click Here Now [CLICK ME]and Have It Done by Our PhD Qualified Writers!! |
|
|
Advertising: Ad-blocking and ad fraud prevention
PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!