What semiotics contribute packaging design
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
What semiotics contribute packaging design
Description
Value of assignment: 100 points
Suggested length of assignment: minimum 1000 words (about 4 pages)
Object of assignment: Support a thesis primarily with field research evidence, as well as a secondary text (Arning’s essay)
Audience: College-educated adults familiar with consumerism and product packaging.
Purpose: To inform and persuade
Format requirements: MLA style, typedThe assignment:
Carefully read the essay “What Can Semiotics Contribute to Packaging Design?” by Chris Arning. Reflecting on Arning’s four main uses of semiotics in packaging design (brand understanding, inspiration, evaluation, and global intelligence), choose three or four examples of packaging of ordinary products that you find in your home, for example, packages of Band-Aid bandages, paper towels, toothpaste; bottles of shampoo, lotion, perfume, maple syrup, beverages; cereal boxes, jars of pasta sauce, packages of coffee, containers of yogurt, and so on.
Study the product packaging and write an analysis of the messages that packaging design might send to an observer. Consider aspects such as whether the packaging is intended to look “natural” or “simple,” the wording of text, “choice of font typeface…pack shape, material, haptic [relating to the sense of touch] cues…layout, color…[and] pack format (shape, size, texture).”
Your thesis must make a claim about the messages the examples of packaging convey about the consumer who owns these products. Your essay should refer to ideas from Arning, as well as quotations from packages. Describe each package in detail. You may include images of the packages if you’d like, but these should complement your descriptions, not replace them.
Example thesis statement: Soft colors, elaborate logos, and fantasy-inducing text on packages in this home paint a picture of a sophisticated, feminine consumer.
Suggested prewriting (This does not need to be turned in.)
As a brainstorming technique, take notes on your observations of the packages.
Review your notes and write a tentative thesis statement that makes a claim. You may revise your thesis later if you need to.
Write an outline to organize your essay. The outline can be a formal one (using Roman numerals, letters, and numbers) or an informal (simply listing the points you will cover in each paragraph.)
On what criteria will this paper be graded?
Clear thesis that makes claim about the messages the packaging conveys about the consumer
Discussion of ideas from Arning
Specific evidence (quotations and descriptions) from the packages
Analysis of evidence (semiotic analysis that probes beyond surface meaning)
Consistent point of view and consistent verb tense
Smooth transitions between points
Virtually no errors in grammar, punctuation, and spelling
Correct MLA manuscript format, including in-text citations and Works Cited page
Other points to keep in mind:
Use mostly third person point of view (he, she, it, consumers, Arning, etc.). First person plural (we, us, our, ours) is also acceptable. You may use first person singular point of view (I, me, my, mine) as needed, such as in a personal example. Do not overuse first person singular.
Do not use second person point of view (you, your, yours) unless in a quotation.
Use mostly present tense verbs throughout the essay, as in “The package description states…” You may use past tense verbs when necessary, as in “The packaging was changed last year.”
Do not consult outside sources other than Arning’s essay.
You must include the word count in your heading.
Cite quotations from the packages using the name of the company that makes the product, for example, (Johnson & Johnson).
The products must each be listed on the Works Cited page. Following the core elements below, use the name of the company as the author and the name of the product as the title of source. If there is a copyright year on the package, you may use that as the publication date. Example: Johnson & Johnson. Band-Aid Brand Adhesive Bandages, 2016.
Some helpful information about Works Cited entries from the 2016 MLA revision (MLA 8th Edition):The core elements of any entry in the works cited list are given below in the order in which they should appear. An element should be omitted from the entry if it’s not relevant to the work being documented. Each element is followed by the punctuation mark shown unless it is the final element, which should end with a period.
Author.
Title of source.
Title of container,
Other contributors,
Version,
Number,
Publisher,
Publication date,
Location.
I have given you a PDF of the article, but this is the publication information you will need to write the Works Cited entry.
The author is the author of the essay. Example: Chris Arning
The title of the source is the name of the essay. Example: “What Can Semiotics Contribute to Packaging Design.”
The container may be a book, journal, web site, or almost any other sort of work. Example: Signs of Life in the USA: Readings on Popular Culture for Writers
Other contributors, version, number, publisher, and publication date refer to the container.
Other contributors may be editors, translators, illustrators, directors, etc. Example: edited by Sonia Maasik and Jack Solomon
Version may refer to other editions of a book. Example: 9th ed.
Periodicals usually have numbers. Books usually do not have numbers, so skip this part if it does not apply.
Look for the publisher of a book on the title page or the copyright page. Example: Bedford/St. Martin’s
Look for the date of publication on the title page or copyright page. Select the year of your particular edition, usually the most recent year listed. Example: 2018
The location of a print source is a page number (preceded by p.) or a range of page numbers (preceded by pp.). Example: pp. 111-116
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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