Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Walmart Marketing Team Discussion Essay Paper
You work for Walmart’s marketing team and are now on the marketing crisis team. You need to develop a strategy to address this issue.
The main marketing related problem for this scenario is that the Department of Justice filed a lawsuit against Walmart accusing the company of failing to stop “hundreds of thousands” of improper opioid transactions at its warehouses and pharmacies.(Mann 2020) Walmart responded by filing a pre-emptive countersuit in October stating they committed no crime. In addition claiming the Department of Justice was attempting to embarrass the corporation as part of an effort to leverage a sizable financial settlement (Mann 2020).
This lawsuit can certainly bring on negative damaging results for the company. Walmart has to remember that serving the community is what makes the company so great. Consumers depend on Walmart to facilitate all household, food and medical needs. Due to the well-known accusation the company needs to implement a new strategic way of doing thing as a business and in the Pharmacy department .
Stronger restrictions on prescriptions for opioids, that will allow proper screening.
Monitoring amounts of dosage being prescribed from doctors
Verifying, tagging, observing prescriptions that may be alarming
Reviewing medical license to ensure prescriptions are valid
Educating pharmacist and customers on the harmful dangers of misusing opioids
Effects of Opioid Therapy for Acute Pain on Long-Term Use
Importance of taking the right dosage
Proper pain management care
Advocate for opioids awareness, by making the community aware of the harmful effects.
Pamphlets to make awareness known
Observe and talk with patients before distributing the medication explaining, proper usage of doses, harmful dangers.
Pharmacist getting to know their customers and standing firm on the great values of Walmart.
Walmart needs to apply the “We put our customers first, anticipate their wants and needs, and exceed their expectations”, that is stated in their code and values. The internal marketing should be striving to bring the best service and well-being of all customers. All departments should undergo training, with special attention to the pharmacy department, paying attention to details and knowing when to recognize alarming situations with filling prescriptions.
Reference
Brian Mann (2020) Walmart Is Latest Big-Name Company Embroiled In Opioid Crisis retrieved from https://www.npr.org/2020/12/23/949525020/walmart-i…
Student 2
The main marketing problem that Walmart is facing in this scenario is that the company is being portrayed as contributing and benefiting from the opioid epidemic by ignoring obvious signs of drug abuse and prescription fraud. In order to address the company’s problem, I recommend 3 strategic goals. The first is for Walmart to commit to stopping the opioid pandemic by donating and promoting organizations working to fight the crisis and help victims. A second goal is to create and implement an employee training programs that will teach employees how to recognize the signs of prescription abuse. Lastly, Walmart can create a strike system for physicians who appear to be overprescribing opioids or are known to partake in pill mills. These doctors will be banned from filling prescriptions at Walmart and reported to the DOJ.
There are pros and cons to these goals that need to be addressed. A pro to this plan would be that employees will feel better equipped and more empowered to address and report possible opioid abuse. A con would be the revenue lost from the decrease in pharmacy traffic. Another con is that doctors who are prescribing opioids in good faith will face more scrutiny and possibly stop filling prescriptions at Walmart. A second pro is Walmart will be creating a database of doctors who abuse opioids. A pro is that Walmart will show a strong stance in fighting the opioid epidemic which will improve public opinion of the company. As seen, the pros of this strategy outweigh the cons.
An internal marketing implementation strategy for this plan would be implementation through change. Walmart wants to change the way employees handle opioids and doctors who abuse opioids. There will be a change from tolerance to intolerance for opioid abuse. Employees who are unwilling to adapt to this change in policy would have to face disciplinary action. There are multiple strategies for internal marketing implementation, so it is important to weigh the pros and cons of this strategy. A pro to this approach is that it will be easier to implement over a large number of stores. A con to this approach is that employees might be resistant to such sudden change that they did not agree to or that was not discussed with them. A pro is that it will take less time compared to coming to a consensus and getting the opinions of workers. A con would be that employees unwilling to change might quit or be faced with disciplinary actions. Another con would be the financial investment to implement the training program and create a computer program for flagging negligent physicians.
The last step will be to evaluate the success of this strategic plan. The success should be evaluated by closely tracking the number of filled opioid prescriptions in each pharmacy. If the number of prescriptions filled is over the national average by a statically significant margin, then the strategic plan needs to be re-evaluated.
References
Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy : text and cases. South-Western/Cengage Learning.
Mann, B. (2020, December 23). Walmart Is Latest Big-Name Company Embroiled In Opioid Crisis. NPR.org. https://www.npr.org/2020/12/23/949525020/walmart-i…
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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