Use of Digital And Social Media To Effectively Communicate Ideas
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Use of Digital And Social Media To Effectively Communicate Ideas
PROJECT 1: COMPANY ANALYSIS Objective The purpose of this project is to demonstrate your understanding of the following course concepts:
- How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
- How digital media has transformed the communication of idea, information, and arguments in society.
Project Description The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies. Project 1 Consists of:
- Project Requirements (topics and content to cover)
- Paper Requirements (content organization)
- Submission Requirements (how to submit your assignment)
- APA Resources (how to cite and select sources)
- Due Date Information and Late Policy
Project Requirements Select a company that utilizes digital or social media to communicate with customers to complete Section 1. NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).
SECTION 1: COMPANY INFORMATION Provide the following information about the company you select: Item 1: What is the name of the company? Item 2: What year was the company established? Item 3: What is the company’s goal or mission? Item 4: What products and services does the company offer or provide? Item 5: Provide the company website address (URL). Item 6: How many employees does the company employ? Item 7: Where is the company’s headquarters located? Item 8: What are the company’s most recent earnings? Section 1 Source: Include at least one source for Section 1. Include this source as an in-paper citation and on your Reference page. Section 1 Example: The Henkel Company To help you with completing Section 1, an example is provided below:
“…Henkel was founded in 1876. People around the world trust Henkel’s innovations, brands and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies…” |
Henkel. (2017). Company Profile. In Company Profile. Retrieved 5/18/17, from http://www.henkel.com/press-and-media/specials/company-profile
NOTE 2: You can not use the Henkel Company in your project.
SECTION 2: DIGITAL AND SOCIAL MEDIA USE How does the company use Digital and Social Media to communicate with their customers? Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs). Item 2: Describe how the company uses each digital and social media listed in Item 1 above to achieve their goals or mission. Section 2 Source: Include at least one source for Section 2. Include this source as an in-paper citation and on your References page.
SECTION 3: ANALYSIS Provide an example of how the company uses digital and or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve strategic advantage by using Big Data, or promote an event). Item 1: Describe the situation or example in detail. Item 2: How successful was the company in accomplishing the objective? Support your answer. Item 3: List one thing the company could have done better to accomplish their objective. Item 4: If you decide to discuss the company’s use of Big Data to achieve strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not? To help you with completing Section 3, we have provided two sample topics below: Section 3 Example 1: Target’s Data Breach
Target’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers. |
Section 3 Example 2: Target’s Use of Big Data
Target is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources). Combine the two data streams and Target can predict, with high degree of certainly, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant, and if so, when you are due. The amount of money spent each year in pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition. |
Section 3 Sources : Include at least two sources for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly. NOTE 3: You can not use Target in your project or any company we discussed in class (e.g. Google).
Paper Requirements 1. Your paper must follow APA format guidelines throughout. (A sample APA template for you to use is attached to the bottom of this page).
- Double-spaced
- 1 inch Margins
- 12-point size professional font (e.g. Times New Roman).
- Header
- Automatic Page numbers
- Title page
- Reference page
- Length: Minimum of 1,500; Maximum of 2,000 words. (Title page, Reference page, and direct quotes do not count toward the total word count). NOTE 4: Going over 2,000 words is fine, but if you are under 1,500 you will be penalized 10% (one letter grade) for every 100 words you are under the word count minimum. 3. Include one Image Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like. Image Example: The Henkel Company Infographic To help you with completing your project, we have included a sample image. This is a great infographic that provides data on the Henkel Company. This infographic would work well in Section 1.
Henkel Company Infographic [Digital image]. (n.d.). Retrieved May 18, 2017, from here . 4. Title Page Your title page must be APA formatted and include the following:
- Project Name
- Your Name
- Instructor’s Name
- Course name and section number
- Title of Company Analysis
- References Page Your References page must be APA formatted. 6. Sources: Include at least Four (4) Sources (Total)
- Include at least One (1) Source for Section 1.
- Include at least One (1) Source for Section 2.
- Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of professional sources include: trade journals or magazines. Professional sources are written for a specific audience that works in certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMUC has a top-notch, extensive online library. You can find many scholarly and professional sources there. NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media. 7. Setup & Organization Your paper must include the following pages and Level 1 Headings:
- Cover Page
- Company Profile (Section 1)
- Digital and Social Media Use (Section 2)
- Analysis (Section 3)
- Reference Page
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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Use of Digital And Social Media To Effectively Communicate Ideas
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