TOWS Matrix Business Strategy and Policy Final Term Paper
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Business Strategy and Policy Final Term Paper
Create a TOWS Matrix and a final draft of your term project. Your papers MUST include the following: □ Write an executive two-page (max.) summary to begin your report (new material). The summary should be easy to read and present your strategic choice recommendation. Recommend a strategy for your firm and justify it using the research results that you presented throughout your course assignments.
The strategy chosen should make sense for your firm. The basic questions that you want to answer with this section is; “What is my recommendation for my company to do strategically?”, and “How did I come to this conclusion?” The executive summary should begin your term project. □ Company Introduction (Asmt#1): What does your company do? This should give a brief introduction as to the business that your company is in. □ Porter Five Forces (Asmt#2): analysis of your firm’s industry.
□ External Factor Evaluation (Asmt#3): Make sure that the chart begins this section and that your factors are supported by citation and research. □ Internal Factor Evaluation (Asmt#4): Make sure the chart begins this section and that your factors are supported by citation and research. □ TOWS Matrix (new material): Evaluate the internal Strengths and Weaknesses, and the external Threats and Opportunities facing your chosen firm. Your TOWS analysis should be the final section of your project and should discuss the strategies that you created through matching Strengths and Weaknesses to Opportunities and Threats.
Since the factors are already discussed in your EFE and IFE, the important thing with this tool is to combine internal and external factors in a logical way in selecting strategies that you will recommend per our class discussion. Please justify the strategies chosen as completely as possible in two or three pages following the TOWS matrix under individual headings. In your discussion a complete description will include the type of strategic option and a brief description and justification of the option.
□ YOU MUST TURN IN AN ELECTRONIC COPY UPLOADED TO CANVAS IN THE SPACE PROVIDED. THE ELECTRONIC COPY MUST BE ONE FILE ONLY. FAILURE TO UPLOAD A PROJECT WILL RESULT IN AUTOMATIC COURSE FAILURE. Required parameters: • 15 pages minimum (no format gimmicks please), 30 pages max. • APA format. Your work must be fully cited and include a bibliography. • Include a table of contents in the beginning of your work. • Research materials should be high-quality sources such as those available through the library online databases, books, and other published materials. Externally written SWOT, PEST, PESTLE, etc. analyses are poor research sources.
• Project should be well formatted and organized, and encompass the above subject and content guidelines. • An electronic copy of the project should be submitted via safe assignment. • Projects missing more than one section will be considered incomplete and automatically earn a failing grade. • Sections must be composed of college-level output to count toward completion. Minimal effort put into any given section will result in that section not counting as complete and will thus count against your score. Included as minimal effort are the inclusion of a chart only without discussion, factors and forces that are non-researched and opinion only, plagiarized sections, sections run though paraphrase programs, etc. Due Date, in class and uploaded to Canvas on or before: Saturday, April 10th, 11:59pm PLEASE DO NOT BE LATE WITH YOUR PROJECTS AS YOU WILL EARN THE FOLLOWING PENALTIES
• Projects turned in late on the due date through 11:59pm the following day will receive one full letter grade off. • For each 24-hour period thereafter that your project is turned in late, one full letter grade will be deducted. • Projects received after 11:59pm, Wednesday, April 14th will not be reviewed, will automatically earn 40 points out of 100, and will earn a letter grade of ‘F’. Assessment Rubric Assessment Criteria Excellent Average Under-performing Situational Analysis (Internal) Student shows comprehension of the conventions used. Analysis is clear and correctly presents the strengths & weaknesses of the firm. Supporting research is significant. Student justifies their analysis appropriately. Student shows comprehension of the models or conventions used.
Analysis is satisfactory but may lack depth. Research generally supports the analysis presented by the student. Student analysis is lacking in several respects. Analysis demonstrates rudimentary understanding of the material and models used. Research is poorly done and presentation is poorly written. Situational Analysis (External) Student demonstrates thorough understanding of the models used and applies them correctly. Analysis links theory to practice and presents strategic ramifications of external factors in insightful and appropriate ways. Research is significant and relevant. Student shows comprehension of the models or conventions used. Analysis is satisfactory but may lack depth. Research generally supports the analysis presented by the student. Student analysis is lacking in several respects.
Analysis demonstrates rudimentary understanding of the material and models used. Research is poorly done and presentation is poorly written. Industry Analysis Industry analysis model is applied demonstrating thorough understanding by student. Analysis is clear, cogent and correct. Industry analysis is adequate but may be lacking in some respects; i.e., small lapses or gaps in analysis. Student work is largely correct. Industry analysis is poor and demonstrates lack of understanding of the model used. Many errors in analysis. Strategy Development/ Analysis. Student demonstrates in-depth knowledge, creativity, and superior analytical ability in presenting strategic options, or in firm strategy analysis.
Student demonstrates adequate knowledge, creativity and analytical ability in presenting strategies. Analysis may show lack of depth. Student demonstrates little of the ability mentioned, or shows poor motivation in presenting their analysis. Presentation Project is well-formatted and appropriately organized. Appearance inspires readership. Project is adequately organized and formatted but lacks inspiration. May have few basic presentation issues. Project is poorly organized and lacks cohesive flow throughout. Many required component parts missing. Research, proper MLA Citation 12+ pieces in total. Source materials are high quality, timely, relevant, and show significant effort in their acquisition.
All sources properly cited in MLA format in text and in Works Cited 8-12 pieces. Source materials are mostly high quality, relevant and show effort in their acquisition. Most sources properly cited in MLA format in text and in Works Cited < 8 pieces. Few quality sources. Sources are not properly cited using MLA format Writing Quality Cohesive business writing that is clear, concise and professional. Few, if any grammatical errors, no spelling errors. Cohesive business writing that is clear but may lack professionalism. Some grammatical and/or spelling errors.
Poorly written with unacceptable amount of grammar and spelling errors. Assessment Criteria Excellent Average Under-performing Situational Analysis (Internal) 15 11 8 Situational Analysis (External) 15 11 8 Industry Analysis 15 11 8 Strategy Development/ Analysis. 15 11 8 Presentation 10 7 4 Research, proper MLA citation 15 11 8 Writing Quality 15 11 8 TOTAL 100 73 52
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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