Timberline Health Hearing Program Ques
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Timberline Health Hearing Program Ques
Instructions
Timberline Health, an integrated delivery system that serves individuals in five counties in eastern Washington, is looking at innovative ways to raise community awareness of its outpatient health services. As the new business development manager for hearing health services, Jack Andrews is in charge of determining the viability of marketing initiatives for the hearing service line and allocating resources to promotional activities that are expected to generate a favorable return on investment. Sponsoring the health and wellness pavilion at the Spokane County Fair is one possibility being considered. Wellness fairs are beneficial in not just educating communities about potential risk factors for health problems, such as hearing loss, but also increasing consumer knowledge of new or current health services provided by local health organizations, according to research from comparable markets. These activities are critical to Timberline Health’s community goal.
Jack enlists the expertise of his organization’s epidemiologist, Dr. Ruth Litchfield, to assess the possible return on investment for this marketing effort because little is known about the hearing status of inhabitants in the target area. Dr. Litchfield’s analysis takes into account a number of aspects. She looks at public health data on hearing loss, as well as occupational and age distribution data for local individuals and a search of Timberline Health’s patient databases. She estimates the prevalence of hearing loss in the five-county service region at 18 percent, somewhat higher than the national average, based on her research (NIH, 2010). To assist him in his calculations, Jack obtains data from the fair’s sales and marketing department. Sponsorship includes a $50,000 investment in the design and production of promotional materials, as well as the rental of pavilion space for the duration of the twelve-day event. According to data from the previous three years, 250,000 people attend the fair on average, with 1% visiting the wellness pavilion and participating in health screening services.
Timberline Health will need to invest in new portable audiology equipment if it wants to offer mobile hearing screening. Jack obtains a quote from his supplier, and the entire cost of new audiometers and audiometric booths is estimated to be $16,000. Timberline Health will test those who fail the initial screening (i.e. test positive for hearing loss) with existing diagnostic equipment, eliminating the need for additional hearing center equipment. Table 1 shows the vendor requirements for screening and diagnostic equipment.
Table 1: Equipment specifications from vendors
Equipment Sensitivity Specificity
Free audiology screening with portable audiology equipment
88 percent of the time 95 percent
Audiology equipment for follow-up diagnostic testing in a clinic
99%
In addition, Jack calculates that he has to cover three 6-hour shifts each day, with three audiologists on each shift to meet the demand for screening tests. He plans to hire nine workers to cover the fair for the entire term. Audiologists are paid $37.50 per hour.
Those who do not pass the fair’s initial screening are directed to an audiologist for a diagnostic test. In his calculations, Jack estimates that everyone who is referred for diagnostic testing sees an audiologist at one of Timberline Health’s hearing centers. Initial screenings are free at the fair, but Timberline Health charges $57.00 for a diagnostic hearing test, which costs the organization $24.00. Jack predicts that just 20% of persons diagnosed with hearing loss at hearing centers will acquire hearing aids, based on prior sales history and industry indicators (NIH, 2010). As shown in Table 2, he examines sales and margin data from the previous year to determine the product mix for his estimates.
Table 2: Data on sales and margins
Price of Hearing Aids in Units in 2015 Sales Margin
Low-end
$1,000 = $400,000 = 24%
Mid-range
$2,500 $1,250,000 (46%).
High-end
$4,000 $400,000 $600,000 $600,000 $600,000 $600,
Reference
The National Institutes of Health (NIH) is a federally funded research organization (2010, October 1). Information Sheet: Hearing aids are used to help people hear better. National Institutes of Health, U.S. Department of Health and Human Services: https://www.nidcd.nih.gov/health/hearing-aids
Prepare a briefing report (no more than three pages) that meets Dr. Litchfield’s requirements:
Dr. Litchfield is asking for your help in completing a hearing services needs assessment in the five-county service region. Consider the following when making your decision:
- The types of health care required by communities are determined by population demographics. What demographic information might be useful in establishing the need for hearing aids? (A good resource is the National Institute on Deafness and Other Communication Disorders.)
- Timberline Health has a powerful electronic health record with advanced data analytics. How could this information be used to assess the community’s need for hearing aids?
- Timberline Health supplies patients in the region with a comprehensive range of health services.
Create a screening questionnaire for use in primary care clinics to assist identify community needs for hearing services (as an attachment to the report) (no more than 5-10 questions using Six Steps Creating Effective Questionnaire).
- What other factors might influence the community’s need for hearing aids?
**
Refer to reputable sources as necessary, using the APA format.
The following is a link to a six-step process for generating a successful questionnaire: Edelman’s Expertise
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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