Theological Foundations of The Christian Liberal Arts
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Theological Foundations of The Christian Liberal Arts
FALL 2021
223 POPE
changing designs and algorithms that require users to adapt the way they use the platform. Because of these factors, there was a clear and observable difference between strategies used by the universities in 2015 and those used in 2019. While it can be an effective method for reaching and engaging audiences, an analysis of Instagram posts does not provide the same consistent historical data that could be obtained from communication tools that have been used much longer, like physical admissions materials.
Digital media is also less resource intensive than printed media, which is often more curated and longer lasting. This fast-changing nature means that photos posted online arguably go through a less selective process before they are published, as they will quickly be forgotten in favor of the next upcoming post. Instagram is a useful way to market a university to prospective students through the primary university account, but it can be reasonably argued that a school has a varied audience to reach.
Social media has the power to communicate with current students, alumni, donors, prospective students, and more, but falls short in focusing on one particular audience. Future research could examine communication avenues that are more pointed toward prospective students and have more long- term data to more realistically compare trends.
Lastly, both the literature reviewed for this study and its results lead to questions that can be addressed in future studies. How do minority students feel about the representation of their respective groups at the university they choose to attend? If their university accurately displays campus diversity in visuals, do minority students instead perceive themselves to be underrepresented?
If a university significantly overrepresents campus diversity, do students recognize that overrepresentation and does it affect their ability to integrate into the campus community? Future research could address the actual perceptions created by displaying diversity and how, if at all, that affects students’ desire to remain at their university.
FLORIDA COMMUNICATIONJOURNAL I ISSN: 1050-3366
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References
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https://www.insidehighered.com/admissions/article/2019/02/04/yor k-college-pennsylvania-illustrates-issues-when-colleges-change
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