The Waters Bottling Company Assignment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
The Waters Bottling Company Assignment
Book Description
Publication Date: June 3, 2012 | ISBN-10: 0133033112 | ISBN-13: 978-0133033113 | Edition: 1
0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText — Access Card
Package consists of:
0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition
0132749556 / 9780132749558 NEW MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction
Here is the newest version of the text I could find; http://www.amazon.com/Marketing-Introduction-Student-Edition-MyMarketingLab/dp/0133033112/ref=sr_1_1?ie=UTF8&qid=1387565408&sr=8-1&keywords=Marketing%3A+an+introduction+and+MyMarketingLab+package.
Product Details
- Loose Leaf:672 pages
- Publisher:Prentice Hall; 1 edition (June 3, 2012)
- Language:English
- ISBN-10:0133033112
- ISBN-13:978-0133033113
- Product Dimensions: 0.9 x 8.3 x 10.6 inches
ISBN: 9780133033106 / 0133033104
Preface:
You are a marketing consultant to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or a name to identify it. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market.
Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course.
Marketing Planning Guide
Section 1 – The Environment (Module 1)
- Introduction to Marketing
- The Marketing Mix
- The Marketing Environment
- Marketing and its relationship with other functional areas of business
- Strategic Marketing
- Planning Process
- Strategy
- Organizational Levels
- Goals and Objectives
- Planning Gap
- Ethics in Marketing
Section 2 – Market Research & Targeting (Module 2)
- Market Research
- Research Methods & Data Mining
- Market Research Process
- Consumer Behavior
- B2C vs. B2B
- Consumer Decision Making Process
- Factors Affecting B2C and B2B consumer behavior
- Market Segmentation
- Market Segmentation Concepts
- Segmentation Process
- Segmentation Strategies
- Target Marketing
Section 3 – Product & Price (Module 3 LASA 1)
- The Product
- Product Levels: Core, Actual, & Augmented (Packaging)
- Product Life Cycle
- BCG Model
- Services Marketing
- Price Determination & Pricing Strategies
- Supply & Demand
- Competition
- Objectives and Strategies
Section 4 – Place & Promotion (Module 4)
- Distribution Channels
- Length & Width
- Direct & Indirect
- Vertical & Horizontal Channel Conflict
- Promotion
- Communication Process & Tools
- Product Life Cycle
- Push vs. Pull
Section 5 – Personal Selling & Global Markets (Module 5 LASA 2)
- Promotion Mix
- Advertising
- Personal Selling
- Sales Promotion
- Direct Marketing
- Public Relations
- Brand Management
- Branding Strategies
- Emotional Branding
- Brand Extension
- Global Markets
- Opportunities & Challenges
Executive Summary
- Marketing Implementation & Evaluation
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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