The Powerpoint Presentation on Visual Communications in the Media
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
SCENARIO
You’ve recently been appointed to a reputable nonprofit organization’s communication team. Your team’s current task is to design a global campaign that graphically communicates a social message both in the United States and around the world. To diminish and possibly eliminate racial prejudice, this visual marketing message will use strategic visual communication to appeal to these various populations. Your visual communication campaign will target audiences in the United States as well as a different country of your choosing.The board of directors has requested that you put together four video presentations and one instructional document for them to study. They’ve requested that the overall length of the video presentations be under three minutes, and that you use visual examples while talking explaining the analysis’ important conclusions. You are reminded that four separate links, as well as your instructional material for the communication team, must be supplied for their approval.
Create two concepts for promotional papers (flyers, pamphlets, etc.) that will appeal to both your targeted US viewers and your intended global viewers from the other countries of your choice. The following visual communication elements should be strategically used in each of these documents:
colorslinessbalancescontrast.Create a video presentation for the board members that explains how the visual communication aspects on each of the two promotional materials are used to strategically communicate the message and meaning to viewers. Compare and contrast how viewers in the United States and other countries may understand these different visual aspects, as well as how you employed them strategically to suit each targeted audience.
Choose two distinct photos for the organization’s internet page. One will be for the website in the United States, and the other will be for the website in the country of your choice. Make sure that each of these images visually appeals to these two target audiences, and that the visual supports the message to aid in the elimination of racial prejudice. Identify and analyze the visual components of cultural familiarity, semiotics, and emotional appeal in your video presentation for the board of directors (cognitive). Also, explain how each of those visual aspects persuades viewers in the United States and around the world in distinct ways.
For this anti-racism campaign, create two logos. One logo should be created for audiences in the United States, while the other should be created for the country of your choice. Create a video presentation that explains how each of these logos can be seen clearly in both small and large settings (for example, cell phone app size and billboard size), as well as a comparison of how the color, lines, and visual elements are specifically designed to appeal to each of these different countries.
Make two social media postings, one for the United States and the other for a different country. Text, photos, and a logo that matches the country where the social media post will appear should all be included in the posts. Compare and analyze how these visual elements (the images and the logo) emotionally engage and persuade each defined target audience (the United States and the country of your choice) to lessen and eliminate racial prejudice in your video presentation to the board members.
Create a one-page educational document for your communication team members that outlines the ethical concepts around the search for and use of images in communication. Use photos and/or clip art to emphasize each of your points in your instructional text, and address the following items:
What are the best ways for the business to receive and use photographs from outside sources?
What are the risks and issues that arise when editing and improving photographs digitally?
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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