Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Tata Motors
Business Communication Strategy
Summary
Tata Motors is an Indian multinational automobile manufacturer that focuses on improving its products’ power performance at a lower cost. The company integrated communication strategy has enabled it to develop against all odds to become an Indian leading car manufacturer. The company operates on a two-way communication strategy across different management levels and the employees (Nema, 2016). Two-way communication ensures a smooth flow of information from the administration to employees and in a reverse way. In downwards communication, top-level managers, orders, instructions, and duties are assigned to the employees. On the other hand, upward communication ensures that the employees give feedback, suggestions, or complaints (Neamtu & Neamtu, 2018). The two-way communication strategy ensures a good relationship between the senior management and the subordinate staff, which is the driving force of the company’s tremendous growth.
Analysis of the Communication Strategy
Building a successful organization requires an effective communication strategy that involves the partnership of all the stakeholders. Communication within an organization influences how important messages pass down from top management to employees and finally to the customers (Neamtu & Neamtu, 2018). Effective communication strategy within an organization improves the flow of ideas and instructions between different departments. Information exchange is crucial in determining how an organization performs a quest to achieve its growth target and goals. Therefore, a proper communication strategy is mandatory for a well-performing company.
Sales
Sales is a crucial area of an organization because it plays a core role in generating revenue, thus facilitating its effective operations. Communication forms the basis of sales, and therefore sales professionals need to possess good skills of communication. Healthy communication between the customer and salespeople is vital to achieving an organization’s sales target (Neamtu & Neamtu, 2018). Salespersons are required to persuade customers to purchase a product by offering its benefits over other products in the market. They are supposed to use simple and precise terms that will not confuse the customers. Additionally, there must be transparent and open communication between the members of the sales team. The sales head team needs to communicate about the target before the sales process begins to avoid confusion. Proper communication methods promote high sales and maintain a good relationship with customers.
Services
The organization offers different services to its customers. The effectiveness of service delivery is greatly influenced by the communication strategy used. Proper communication methods will result in better service delivery, improving your products’ selling capacity (Brennan & Merkl-Davies, 2018). A potential customer will first inquire about purchasing a product. The quality of service received will significantly contribute to the decision to buy the product. The organization after-sales services also promote customer satisfaction. The satisfaction will retain the customer and likely refer his peers to the organization’s products. For the organization’s services delivery success, there is a need for a good communication strategy for all individuals involved.
Value chain
The value chain refers to all the activities a product or a service undergoes from the start to the end of the production process. Product development involves different stages, involving conceptualizing an idea into reality (Neamtu & Neamtu, 2018). All these activities require cooperation between other departments of an organization. The views are shared and how possible improvement can be achieved. Thus, an effective communication strategy is key to the success of a competitive product in the market. The ease and the speed of how information flows from a different section of the organization will influence the time and cost it takes to develop a product. Therefore, good communication is essential in ensuring smooth and efficient operation in an organization’s value chain.
Continuous Improvement
Continuous improvement of an organization is necessary to ensure it meets its goal of enhancing the quality of product and service offered, thus stays competitive in the market. The improvement focuses on promoting innovation and improving, reducing operating costs, and increasing profits (Brennan & Merkl-Davies, 2018). The process is based on determining areas that require improvement, implementing ideas, assessing the impact, and distributing knowledge to relevant authorities. The improvement process needs a suitable communication method that ensures that the flow of knowledge and ideas is delivered to different departments.
The problem of Tata Motors communication strategy
The main problem with the communication strategy employed by Tata Motors is that the top management level makes most of the decisions and instructions. Employees’ suggestions and opinions are not taken seriously. This communication limits the participation of the employees in the matters concerning the company. This method makes it ineffective in utilizing the full potential of the employees.
Solution
Tata Motors should employ a fully two-way communication method by valuing the inputs from the employees. The employee’s continuous interaction with the customers equips them with external market conditions and what clients want. The employee’s knowledge can be used in product development to suit customer expectations reducing the cost of conducting market research while meeting customers’ demand.
Integration Techniques
The communication strategy can be integrated into my place of work, which will promote transparency. Two-way communication strategy, which is based on authenticity, enhances trust among employees and the top management team. This builds a more substantial relationship improving the general performance of an organization. The strategy also allows the free flow of ideas, which creates openness among senior and junior employees. Trust promotes the growth of loyalty brand within an organization facilitating more outstanding performance and its development.
The strategy can be integrated by encouraging feedbacks and responding to them positively. The involvement of employees in the organization’s decision-making will motivate them to participate fully in its growth. This will also make them believe that they can influence the positive development of the organization. The employees’ involvement will have a more significant impact on their performance, which will lead to increased creativity and innovation.
Additionally, the integration strategy improves good public relations by promoting openness in organization activities. The public will be informed about all actions been undertaken, which will enhance an ethical relationship with the public. The flow of information will build the organization’s right image to the public, which will promote a long-lasting relationship.
Moreover, the communication strategy integration will improve the employees’ level of job satisfaction. The communication method offers them the space to express their concern and opinions. Through their expression, they can also share their problems and suggestion of their working conditions. The general outcome will lead to an improved working environment, thus job satisfaction when employees are satisfied with their job. The organization’s productivity increases, leading to its growth.
References
Automobile & car manufacturer in India – Tata motors. (2020). Largest Automobile Manufacturer, Biggest Automobile Company in India. https://www.tatamotors.com/about-us/company-profile/
Brennan, N. M., & Merkl-Davies, D. M. (2018). Do firms effectively communicate with financial stakeholders? A conceptual model of corporate communication in a capital market context. Accounting and Business Research, 48(5), 553-577.https://www.tandfonline.com/doi/full/10.1080/00014788.2018.1470143
Neamtu, A. C., & Neamtu, L. (2018). Image and Identity in Business Communication Strategy. International Journal of Advances in Agriculture Sciences.http://kibanresearchpublications.com/journal/IJAAS/index.php/IJAAS/article/view/158
Nema, P. (2016) Transformation of Human Resource Management Practices in India after the Liberalization—A Case Of Tata Motors.https://www.digitalxplore.org/up_proc/pdf/255-1479976667108-111.pdf
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. 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