Sources: 4
Subject: Technology
Topic: Target Corp Technology Case Study
Paper details:
For this assignment, you are asked to investigate an influential data breach incident, and discuss the technical and managerial implications of the incident to data management and business. Here I take the 2013 Target data breach as an example to explain the requirements. In late December 2013, Target Corp. disclosed that about 40 million credit and debit cards had been affected by a data breach that happened during the Thanksgiving shopping season between Nov. 27 and Dec. 15 of 2013. You can visit Target website and read how the company CEO explains the incident: a message from CEO Gregg Steinhafel about Target data breach.pdf Download a message from CEO Gregg Steinhafel about Target data breach.pdf. In this assignment, you are asked to:
Find out how the data breach happened. 2. Describe how the incident affects Target customers and the Target business. 3. Discuss the technical implications of the incident to data management. 4. Discuss the managerial implications to business (e.g., the need for security, privacy, customer relationship management, trust) Here are two reports from Yahoo! News and New York Times -Target_Data_Breach.pdf- for your reference. Additional research on the incident is needed for you to achieve a good performance on the assignment. Note: The Target Data Breach alarms the industry about the threat of third-party attacks. Essay structure First paragraph: introduction about the data breach Second:
Find out how the data breach happened. (breach happened from the third party, it didn’t happen directly. they hacked one of the contractors and got into the data system and hacked from inside) Third: Describe how the incident affects Target customers and the Target business. Fourth: Discuss the technical implications of the incident to data management. (must include segmentation and segregation) Fifth: Discuss the managerial implications to business (e.g., the need for security, privacy, customer relationship management, trust) Sixth: Conclusion Rubric: Expectations on Quality Writing Although business writing is not a main purpose of the course, as business students, you are expected to produce quality writing in a professional fashion. Here below are the guidelines (or the requirements) for the writing.
References of any cited concept, theory, idea, and figure All formal styles of writing require that when you use the ideas of or information from a source, you give that person or source credit next to those ideas. If you use the exact words from another source, you must put those words in quotes and give credit to the source next to those words. These sources must be further identified so that the reader can find and check those sources either through a reference system or footnotes. Errors The paper should be error-free so that writer’s credibility is not damaged. Format The writing should adopt an appropriate format (e.g., in the form of a business memo, an analysis report, a business proposal etc.) with proper margins, font size (preferably Times New Roman 12), line space, and Headers for each section. Appropriate headers help to frame the writing and improve the readability of the paper.
Length of the writing About three pages (single-spaced, contain a single column, utilize 12 point New Times Roman font, and contain 1″ margins on all sides). Coherence Ideas and discussions are logically developed. The writing should form a meaningful whole. Persuasiveness of the writing Looks at how effectively the writer demonstrates awareness of the reader’s perspective and incorporates that perspective into the message. More exactly, writer should take reader’s perspective, address reader objections and concerns, explain how to implement conclusion/recommendation, and demonstrate how readers can benefit from accepting conclusion/recommendation. Reasoning The reasoning should be logic and convincing; claims presented in the writing should be supported with evidence/theories.