Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
* This assignment will be saved to your Tableau Public account rather than GitHub.
* If you haven’t already, be sure to create a Tableau Public account [here](https://public.tableau.com/s/).
* The free tier of Tableau only lets you save to their public server. This means that each time you save your file it will be uploaded to your Tableau Public profile.
* You are able to load and continue working on the same workbook.
* When you are finished with your assignment, you will turn in the URL to your Tableau Public workbook along with any additional files used for your analysis.
## Background
![Citi-Bikes](Images/citi-bike-station-bikes.jpg)
Congratulations on your new job! As the new lead analyst for the [New York Citi Bike](https://en.wikipedia.org/wiki/Citi_Bike) Program, you are now responsible for overseeing the largest bike sharing program in the United States. In your new role, you will be expected to generate regular reports for city officials looking to publicize and improve the city program.
Since 2013, the Citi Bike Program has implemented a robust infrastructure for collecting data on the program’s utilization. Through the team’s efforts, each month bike data is collected, organized, and made public on the [Citi Bike Data](https://www.citibikenyc.com/system-data) webpage.
However, while the data has been regularly updated, the team has yet to implement a dashboard or sophisticated reporting process. City officials have a number of questions on the program, so your first task on the job is to build a set of data reports to provide the answers.
## Task
**Your task in this assignment is to aggregate the data found in the Citi Bike Trip History Logs and find two unexpected phenomena.**
**Design 2-5 visualizations for each discovered phenomena (4-10 total). You may work with a timespan of your choosing. Optionally, you may merge multiple datasets from different periods.**
**The following are some questions you may wish to tackle. Do not limit yourself to these questions; they are suggestions for a starting point. Be creative!**
* How many trips have been recorded total during the chosen period?
* By what percentage has total ridership grown?
* How has the proportion of short-term customers and annual subscribers changed?
* What are the peak hours in which bikes are used during summer months?
* What are the peak hours in which bikes are used during winter months?
* Today, what are the top 10 stations in the city for starting a journey? (Based on data, why do you hypothesize these are the top locations?)
* Today, what are the top 10 stations in the city for ending a journey? (Based on data, why?)
* Today, what are the bottom 10 stations in the city for starting a journey? (Based on data, why?)
* Today, what are the bottom 10 stations in the city for ending a journey (Based on data, why?)
* Today, what is the gender breakdown of active participants (Male v. Female)?
* How effective has gender outreach been in increasing female ridership over the timespan?
* How does the average trip duration change by age?
* What is the average distance in miles that a bike is ridden?
* Which bikes (by ID) are most likely due for repair or inspection in the timespan?
* How variable is the utilization by bike ID?
**Next, as a chronic over-achiever:**
* Use your visualizations (does not have to be all of them) to design a dashboard for each phenomena.
* The dashboards should be accompanied with an analysis explaining why the phenomena may be occuring.
**City officials would also like to see one of the following visualizations:**
* **Basic:** A static map that plots all bike stations with a visual indication of the most popular locations to start and end a journey with zip code data overlaid on top.
* **Advanced:** A dynamic map that shows how each station’s popularity changes over time (by month and year). Again, with zip code data overlaid on the map.
* The map you choose should also be accompanied by a write-up unveiling any trends that were noticed during your analysis.
**Finally, create your final presentation**
* Create a Tableau story that brings together the visualizations, requested maps, and dashboards.
* This is what will be presented to the officials, so be sure to make it professional, logical, and visually appealing.
## Considerations
Remember, the people reading your analysis will **NOT** be data analysts. Your audience will be city officials, public administrators, and heads of New York City departments. Your data and analysis needs to be presented in a way that is focused, concise, easy-to-understand, and visually compelling. Your visualizations should be colorful enough to be included in press releases, and your analysis should be thoughtful enough for dictating programmatic changes.
## Submission
Your final submission should include:
* A link to your Tableau Public workbook that includes:
* 4-10 Total “Phenomenon” Visualizations
* 2 Dashboards
* 1 City Official Map
* 1 Story
* A text or markdown file with your analysis on the phenomenons you uncovered from the data.
## Sharing Your Work
In order to share your work, we are asking that you will save your workbook as a .twbx file so that your TA’s can grade them.
To save your workbook as a .twbx file, you will just need to select “Save As…” from the “File” dropdown. Then, select the .twbx option.
## Assessment
Your final product will be assessed on the following metrics:
* Analytic Rigor
* Readability
* Visual Attraction
## Hints
* You may need to get creative in how you combine each of the CSV files. Don’t just assume Tableau is the right tool for the job. At this point, you have a wealth of technical skills and research abilities. Dig for an approach that works and just go with it.
* Don’t just assume the CSV format hasn’t changed since 2013. Subtle changes to the formats in any of your columns can blockade your analysis. Ensure your data is consistent and clean throughout your analysis. (Hint: Start and End Time change at some point in the history logs).
* Consider building your visualizations with small extracts of the data (i.e. single files) before attempting to import the whole thing. What you will find is that importing all 20+ million records of data will create performance issues quickly. Welcome to “Big Data.”
* While utilizing all of the data may seem like a nice power play, consider the time-course in making your analysis. Is data from 2013 the most relevant for making bike replacement decisions today? Probably not. Don’t let overwhelming data fool you. Ground your analysis in common sense.
* Remember, data alone doesn’t “answer” anything. You will need to accompany your data visualizations with clear and directed answers and analysis.
* As is often the case, your clients are asking for a LOT of answers. Be considerate about their need-to-know and the importance of not “cramming in everything”. Of course, answer each question, but do so in a way that is organized and presentable.
* Since this is a project for the city, spend the appropriate time thinking through decisions on color schemes, fonts, and visual story-telling. The Citi Bike program has a clear visual footprint. As a suggestion, look for ways to have your data visualizations match their aesthetic tones.
* Pay attention to labels. What exactly is “time duration”? What’s the value of “age of birth”? You will almost certainly need calculated fields to get what you need.
* Keep a close eye for obvious outliers or false data. Not everyone who signs up for the program is answering honestly.
* In answering the question of “why” a phenomenon is occurring, consider adding other pieces of information on socioeconomic or other geographic data. Tableau has a map “layer” feature that you may find handy.
* Don’t be afraid to manipulate your data and play with settings in Tableau. Tableau is meant to be explored. We haven’t covered all that you need — so you will need to keep an eye out for new tricks.
* Treat this as a serious endeavor! This is an opportunity to show future employers that you have what it takes to be a top-notch analyst.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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