systematic approach to solving the problem
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Understanding Step One in PBL
When faced with a problem, people usually jump quickly to trying to find solutions to the problem. This is a natural reaction, but it is just that; a reaction. It is not a responsive, systematic approach to solving the problem. In problem-based learning, we purposely take one step at a time to solve the problem. Step One in PBL requires identification and investigation of the problem. Identifying the problem means clearly stating it in its simplest form. Investigating it means systematically examining it to better understand it. The goal of the team for Step One is to establish what is known about the problem.
The Context of the Problem
In PBL Step 1 of this course, your focus is on an industry analysis. Your instructor will assign an industry to each PBL team to research for the balance of the course. The following are industries representative for the type of industries used in this course. Your instructor will assign an industry to your PBL team to focus on for the balance of this course.
Churches (2017 NAICS code 813110 Religious Organizations)
Higher Education (2017 NAICS code 611310 Colleges, Universities, and Professional Schools)
Healthcare provider (2017 NAICS category 62 Health Care and Social Assistance)
Primary education (2017 NAICS Definition 611110 Elementary and Secondary Schools
Government agency: state, county or city. ( 2017 NAICS category 92 Public Administration)
Nonprofit Industry
Investigating the Problem
In this course, the problem/opportunity you will investigate from a marketing perspective is how an industry/organization best creates value for its stakeholders. A Porters Five Forces analysis can provide helpful information about an industry to identify its stakeholders, as well as its strengths and vulnerabilities. Examples of an industry weakness is the possibility of close substitutes outside the industry and/or the relativity high power of buyers within the industry. Also important to know is what are the stakeholders cultural distinctives and how do they influence marketing? An industry analysis can help determine some preliminary steps for an industry/organization to better create value. For PBL Step 1, the PBL teams deliverable is a Porters Five Forces analysis of their assigned industry.
________________________________________Resources
Course textbook: Marketing Strategy: A Decision-Focused Approach, 8th edition.
o Chapter 4: Understanding Market Opportunities
o Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge
Seminal readings on Marketing
o Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 118. https://doi.org/10.1177/002224299005400201
o Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37. https://doi.org/10.1177/002224299405800404
o Varadarajan, R. (2010). Strategic marketing and marketing strategy: Domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38, 119-140. DOI 10.1007/s11747-009-0176-7
Value Creation
o Gummerus, J. (2013). Value creation processes and value outcomes in marketing theory: Strangers or siblings? Marketing Theory, 13(1), 1946. https://doi.org/10.1177/1470593112467267
o Barringer, B. R., & Harrison, J. S. (2000). Walking a Tightrope: Creating Value Through Interorganizational Relationships. Journal of Management, 26(3), 367403. https://doi.org/10.1177/014920630002600302
Porters Five Forces Example:
o Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 7893.
o Yetkin, U. (2013). Revealing the Change in the Maritime Security Environment through Porters Five Forces Analysis. Defence Studies, 13(4), 458484. https://doi.org/10.1080/14702436.2013.864504
Hofstede model
o Blodgett, J. G., Bakir, A., & Rose, G. M. (2008). A test of the validity of Hofstedes cultural framework. Journal of Consumer Marketing, 25(6), 339349. https://doi.org/10.1108/07363760810902477
o Rodriguez, M., & Boyer, S. (2018). Developing Tomorrows Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play. Journal for Advancement of Marketing Education, 26, 3138. Retrieved from http://0-search.ebscohost.com.oak.indwes.edu/login.aspx?direct=true&db=bth&AN=132104307&site=ehost-live
File: Marketing Consultant Report Annotated Outline
________________________________________Instructions for Deliverable
1. Review the rubric to make sure you understand the criteria for earning your grade.
2. Prior to working on your Porters Five Forces analysis be sure to read and review all articles and readings listed in the Resources section.
3. This assignment has three sections.
a. Written analysis of the Porters Five Forces.
b. Visual representation of your analysis.
c. Identify the organization within the industry your team will examine later in the course
4. Porters Five Forces. This written analysis (up to 9 pages) will include the following:
a. A detailed analysis of each force within Porter Five Forces model: bargaining power of consumers, bargaining power of suppliers, potential development of substitute products, potential entry of new competitors and rivalry among competing firms.
b. In your analysis be sure to include the stakeholders cultural distinctives, as applicable, and respond to how this stakeholders cultural distinctive can influence marketing. The Hofstede model is helpful to examine cultural distinctives.
c. Clearly indicate team members contributions.
5. Visual Representation. This visual representation is a one (1) page illustrative model of your teams five forces analysis.
6. Identify the organization within the industry
a. Identify the organization within the industry your team will examine in PBL Steps 2, 3, 4 and 5 later in the course
b. Include one or two paragraphs to fully explain why your team selected this organization
7. Requirements:
a. The body of the document is not to exceed 11 pages with up to 9 pages of written content for your Porters Five Forces analysis, one (1) page with a visual representation of the teams five forces analysis, and paragraph(s) to identify the organization within the industry, plus title page and references page.
b. Clearly indicate team members contributions
c. Research requirement: a minimum of 10 credible and applicable sources. The course textbook can be used as a source in this paper, the balance of your sources need to be sources which are not provided in this course.
8. Edit your paper. Verify that the content per the instructions is included and that all direct quotes and/or paraphrases have been properly cited and referenced. Review the entire paper for APA formatting and English grammar standards.
9. Retain a copy of the completed Porters Five Forces analysis for your records and one person from the team must submit the deliverable to the assignment submission page.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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