Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
SWOT Analysis on Company’s Internal Environment
Case Study Analysis Paper
Conduct a SWOT analysis on the case study company’s internal environment.
Create a case study analysis focusing on the company’s internal environmental issues through the development of long-term objectives.
Create your own branding statement with one to two adjectives and a noun i.e., your own tag line.
Create your 30-second elevator speech (product pitch).
Why would people want to engage and conduct business with you?
Why would people want to hire you?
Personal Presentation and Professionalism by managing one’s own brand, career and advancement strategy; and delivering an effective elevator speech.
ID: MT460-03-08-A
Complete this Learning Activity by submitting your 30 second branding statement (elevator pitch) to the Unit Three Learning Activity DropBox so the Professor can learn more about you too.Assignment 2-Learning ActivitiesAssignment 1
Case Study Analysis Paper
Prepare a case study analysis on Case 29: “Whole Foods Market 2010: How to Grow in an Increasingly Competitive Market” found in the Cases section of your digital textbook.
Closely adhere to the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.
Focus upon the idea of conducting a SWOT analysis with respect to Whole Food’s internal environment and use long-term objectives to remedy the issue presented in the case study. Please include the SWOT analysis with the four quadrants in the Appendix of your paper (after the References page). You can find the case study SWOT analysis template in Doc Sharing.
Assignment Checklist:
For additional Assignment details see Rubric below.
There are two Learning Activities in the unit.
Part 1-Career Competency: Personal Branding
In Unit 2, you have already started the process of branding yourself through the Personal SWOT analysis and Outcome List. Take another look at your Strengths and Opportunities. Pull out the two to three words that resonate with you most that describe you. Remember, when you are out there in business, you are the product and how you position this product, depends upon you.
For example, you might be an Artistic Engineer or an Articulate Organizer.
By using your two to three word statements that are your tagline and brand, create a 30-second elevator speech (pitch) where you will sell your most valuable product, you. As a result of your pitch, why would people want to engage and conduct business with you? Why would people want to hire you? Always be ready with your branding statement and elevator pitch as one never knows when opportunity will knock. Oh yes, do not forget to close the deal too i.e., follow up with a scheduled meeting to talk further.
Learning Activity Checklist:
In this Assignment on creating a 30-second elevator speech (pitch) you will engage in developing the following professional competencies:
Practice What you Learned: Please take time to complete the interactive Learning Activity here. This will help you practice important concepts related to skills you have learned and will improve your success with Assignments and Discussions.
Review the assignment instructions and grading rubric, Assignment 2.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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