Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
DiscussionpostR1.docx
Requirements:Instructions: Respond to the discussion topic post below.
· Responses must be substantial (several paragraphs each) Responses should have proper support with at least 1 different source as applicable.
Discussion Topic covered:
This week we covered how companies are using big data and how they can use that data. Select any company you would like (other than ones listed in the text) and discuss how the company is using big data to analyze trends, predict future trends, and/or make improvements to the company. Be sure to use specific examples and back up your ideas with current literature.
Respond to post:
As the years go by, the world becomes more and more technological, and innovations surprise us with their creativity and functionality. As a result, companies and organizations are increasingly involved in the automation of their processes and are therefore using big data and artificial intelligence to improve their performance.
If implemented correctly, for sure, Big Data will bring value to your organization. Value can be in the form of faster time bringing a product to market because you know exactly what customers want and what their buying patterns are (perhaps before they even know). Big Data can also help you learn what your competition is doing or provide a better understanding of where the market is heading. Big Data can also offer efficient resource utilization. (Van, 2014).
Starbucks is a good example of a company that makes good use of big data and artificial intelligence. Through their mobile app, in addition to receiving orders from their customers, they collect a large amount of information about the preferences and purchasing habits of their customers. This information is not only useful for them to speed up orders and service times, especially during the busiest hours, but it can also provide keys for more effective marketing campaigns and promotions, as well as suggest locations for new stores.
When people visit a “new” Starbucks location, that store’s point-of-sale system is able to identify the customer through their smartphone and give the barista their preferred order. In addition, based on ordering preferences, the app will suggest new products (and treats) customers might be interested in trying. This intel is driven by the company’s digital flywheel program, a cloud-based artificial intelligence engine that’s able to recommend food and drink items to customers who didn’t even know, yet they wanted to try something new. It’s so sophisticated that the recommendations will change based on what makes the most sense according to the day’s weather if it’s a holiday or a weekday, and what location you’re at. (Marr, 2018)
Big data in the context of customer experience not only means a lot of information storage about customer interactions, but also big calculations, big processing, and big predictions. As corporations become adept at capturing customer experience data, they can utilize the customer experience data through its embedding in their operational data, smartphone tracking, automatic analysis, and data-sharing enabling a better understanding of the customer’s feelings. (Batra, 2017)
In most companies, leveraging the possibilities offered by big data has become a common practice, resulting in a variety of benefits that we have already been discussing. I think that as customers, we also benefit from it because they facilitate, speed, and personalize the process of obtaining products or services. In this busy era, we are grateful for this.
References:
Batra, M. M. (2017). Customer Experience-An Emerging Frontier in Customer Service Excellence. Competition Forum, 15(1), 198-207. https://search.proquest.com/docview/1960320371?accountid=35796
Marr, B. (2018, May 31). Starbucks: Using Big Data, Analytics, and Artificial Intelligence to Boost Performance. https://www.forbes.com/sites/bernardmarr/2018/05/28/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance/?sh=468cf1f865cd
Van, R. M. (2014). Think bigger: Developing a successful big data strategy for your business. ProQuest Ebook Central https://0634f2fjf-mp01-y-https-ebookcentral-proquest-com.prxkeiser.lirn.net/lib/keiseruniversityebooks/reader.actiondocID=1596431&ppg=1&query=Thin
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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