Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages To Order 5-10 Pages Description/Paper Instructions
Social Media Data Mining
Joe receives an e-mail for a friend request from his childhood friend, Sara, on a social network site. Joe accepts her request and uses the chat function to send an instant message to her. Joe and Sara have a long conversation and catch up on the past 20 years. Sara notices on Joe’s profile page that he is a conservative, went to a university near their hometown, and has a Chihuahua. Joe sees on Sara’s profile page that she is a liberal, went to art school, and is a reality television fanatic. Seeing Sara’s interest sparks his memory of a time at work when his co-workers talked about a show that involves a dog whisperer. He begins to watch the show and is instantly hooked. He becomes a follower on the dog whisper’s microblog, buys his dog training videos, and clicks the “Like” button on his social network page. Knowing Sara’s interest for reality television, Joe recommends the show about the dog whisperer to her.
As the year progresses, both Joe and Sara check each other’s social network feeds from time to time and see photos and videos of each other doing different things. Joe posts a video of his Chihuahua hopping around the coffee table, a trick he learned from the dog whisperer. Sara posts photos of paintings she painted of her favorite reality television stars. Later in the year, Joe begins to receive Luxury Chihuahua sweater catalogs in the mail. Sara begins to see Reality Television Fan Club ads on the side of her frequently visited websites. How do companies know about Joe’s passion for Chihuahua fashion and Sara’s addiction to reality television? What other information could companies and other interests groups gain from Joe and Sara’s social network pages?
Businesses and other interest groups realize that social media can be used for more than initiating communication among long-lost friends; it can also be used to gather data about an individual’s personal and professional interests. Through a process known as data mining, collected data from social media and other networks can be further analyzed to find similarities or patterns and categorized into useful information to market certain products, services, and even political candidates.
For this week’s Discussion, you evaluate the use of social media data mining to persuade a particular audience. You also evaluate whether data mining is an ethical persuasion strategy.
A 3 paragraph evaluation of the use of social media data mining to persuade audiences. Explain whether you agree or disagree with the use of information from social media networks to persuade a particular audience. Then, explain whether you believe data mining is an ethical persuasion strategy. Cite a specific example from this week’s Learning Resources or outside resources to support your evaluation.
References must come from: Larson, C. U. (2013). Persuasion: Reception and responsibility (13th ed.). Boston, MA: Wadsworth. Chapter 13, “Modern Media and Persuasion” (pp. 365–406)
Chapter 13 explains the role of persuasion in modern media. It considers several views of how the Internet has recently changed persuasion theory and practice
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. The can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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