Short Reports on Informal, Unsolicited Proposal
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Short Reports on Informal, Unsolicited Proposal
Due 4/12: Short Reports: Informal, Unsolicited Proposal (20 points) Due 4/12:
A proposal is a persuasive document written to convince a specific audience that what is proposed will benefit them by solving a problem or satisfying a need. A sales proposal offers to provide a specific product or service to a potential buyer. Therefore, your purpose for a sales proposal is to show your readers how you will help them and convince them that you are the right person or organization to provide the product or service.
Your proposal will be most effective if you support your assertions about the product or service with logical information such as facts, statistics, and examples. An emotional argument may assist you in convincing your readers, but don’t rely on it entirely. For example, fear may help sell health insurance but the benefits of the policy will convince the customer to buy.
Refer back to Chapters 9 & 11 on proposals and on writing persuasively for this assignment.
Assignment:
Develop an idea for a product (or service) and imagine that you are the business owner trying to convince a local retail outlet to carry (or use) it. Use the Internet and other resources if necessary to gather information about similar products or services. For example: If you’re interested in marketing a new energy drink, research existing companies for ideas to make your product realistic. Do NOT use an existing brand for your product/service; be creative and come up with your own idea.
Your task is to write an unsolicited informal sales proposal in letter format to the owner (or manager) of the business proposing that the item be stocked or that your service be used.
Use the information you gathered to describe some of the product’s (or service’s) features and benefits to the business. Then make up some reasonable figures, highlighting what the item costs, what it can be sold for, and what services your company provides (return of unsold items, free replacement of unsatisfactory items, necessary repairs, and related issues). If you’re proposing a specific service also provide figures and contract terms.
Remember the specific purpose of your proposal is to convince a business to carry a particular product or use a particular service. To do this, you will want to consider the interests and concerns of your audience. Although your audience may not have an initial interest in your product, they are interested in marketing products that sell in sufficient volume and with sufficient markup to contribute to the store’s profit. If you’re proposing a service, then the audience will want to know how it will benefit their business in specific ways.
Prepare your proposal carefully. If readers approve the proposal, it forms the basis of a contract, so be certain to spell out precisely what your company will provide under specific terms and conditions.
Develop a product or service idea that you are truly interested in since your passion for what you have to offer will be apparent in your proposal. Proposing something that you really care about will make it both more enjoyable to write and more convincing to your audience.
The completed proposal should range from 3-4 pages in length in letter format, using single-spaced block paragraphs with double-spacing between each paragraph; also use subheadings to guide your reader through the proposal. This assignment is considered an informal proposal and so should NOT include prefatory or supplementary materials (title page, executive summary, appendices, etc.).
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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