Sample Business Insurance Company Case Study Essay
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Sample Business Insurance Company Case Study Essay
MARKETING PLANNING
NTRODUTION (2600 words assignment)
THIS ASSINGMENT IS TO BE BASED ON SAMPLE BUSINESS INSURANCE COMPANY IN THE UK
Simply Business is the trading name of Xbridge Ltd. It is the UK’s largest online business insurance broker, with 300,000 customers. The company has been featured in the Sunday Times Tech Track 100 four times and in 2015 and 2016 won The Sunday Times 100 Best Companies to Work For.
ADOPTED CASE STUDY
In this assignment SAMPLE BUSINESS INSURANCE COMPANY is planning to expand its business activities across the city of London and other states in the UK. As the newly appointed marketing manager you are expected to carry out some activities for the organization to achieve its business strategic goals.
TASK 1 (700 words)
Report requires the application of theory in reviewing the changing perspective of marketing planning with evaluation and conducting an organization audit.
The task 1 report has to be write based on the following.
- Review changing perspective in marketing planning.
- Evaluate Simply Businesscapability for planning its future marketing activity
- Examine the techniques for an organizational auditing and for analyzing external factors that will affect the marketing planning using above case study
- Carry out organizational auditing and analyses external factors that affect the marketing Planning inSimply Business.
To achieve task 1 you will make and fine appropriate solutions in evaluating and examining the organization capabilities for planning it’s future marketing activities and also carry out an organizational audit (From Qus A to D)
TASK 2 (300 words)
The main reason for conducting a marketing plan is to enable an organization identifies and creates a competitive advantage.
As a marketing staff of Simply Business, prepare a power point covering the following topics:
- Assess the main barriers to marketing planning for Simply Business
- Examine how an organization like Simply Business may overcome barrier to marketing planning.
To achieve task 2 you will have to used suitable techniques to explore and assess the main barriers to an organization’s marketing plan and also examine how the organization may overcome those barriers.
TASK 3 (700 words)
A marketing plan can be defined as a written statement outlining the marketing aims of an organization, which will include a statement of product or services, target for sales, market share and profit, promotional and advertising strategies, distribution channels and pricing policies ETC.
As a marketing consultant advising for Simply Business UK, prepare a briefing paper covering the following questions
- Write a marketing plan for a product or services.
- Explain why marketing planning is essential in the strategic planning process for an organization likeSimply Business.
- Examine the techniques for new product development.
- Justify recommendations for pricing policy, distribution and communication mix for Simply Business.
- Explain how factors affecting the effective implementation of the marketing plan been taken into account.
TASK 4 (500 words)
As new intern consultant in the organization, you have been asked to prepare an essay answering the following questions:
- Explain how ethical issues influence marketing planning.
- Analyses examples of how Simply Businessorganizations will respond to ethical Issues (using the scenario above)
- analyses examples of consumer ethics and the effect it has on marketing planning.
Please include Introduction (200 words) and CONCLUSION (200 words)
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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