RTMG301 Technological Advances Research Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
RTMG301 Technological Advances Research Paper
RTMG301, Technological, Advances, Research, Paper
- Do technological advances brought on by innovation represent a threat or an opportunity? Why?
- You are to research and highlight an article which discusses how a new innovation was implemented into a marketing campaign by a retailer.
Response #1: I think with the technology growing and expanding so quickly that people are prepared for new ideas to be it good or bad. There are pros and cons with any type of new advancement and always a possible threat but also an opportunity to grow.
One disadvantage is that there are more hackers and personal information being taken and sold but people still give their information to people. A positive with technology is that the company could expand and grow more with advancement. It could also help with other areas of inventory and marketing.
I think the worse scenario is that the jobs will be taken over by mechanical equipment and robots rather. There are many now that have lost their job because of technology but those making a career into the technology fields such as computer programmers and repair will advance.
The article talks about Walmart’s strategies and focusing on ways to be more than a retail company. It brings a lot of the company thinks it would be more than retail when it sells nearly anything online.
Walmart also affiliates with Amazon to sell items on that website as well. Walmart is using more technology of self-checkout and eliminating cashier positions which really irritates me but will not discuss now.
In 2015, Walmart topped the list of the biggest IT spenders worldwide; the amount being spent was more than USD 10.5 billion. This IT spending entailed the money spent on hardware, software, IT services, telecommunication services, etc.
My interpretation of Walmart is they are ahead of the game so to speak with their research and development and have been using threat and opportunity analysis to determine any possible ways to advance without jeopardizing their name.
Some companies that are a big name and scattered all over the country have a lot higher funding available to market such as using television and radio while others who are smaller cannot.
Walmart also uses how they help participate and volunteer their efforts to help keep people safe especially currently when times are not safe. I personally would not work for the company and only will shop there if I have to.
The money they spend on trying to keep the technology going using equipment to scan items to help with inventory and to know if an item is available. They will spend and purchase any type of new technology for advancing and to use to eliminate the time that it would take for someone to do it.
It is worth the extra because, in the long run, it will save them money to use the equipment than to have someone there and paying them. Sam’s Club is also a part of the Walmart family and they also have eliminated jobs to use more technology of self-checkout.
Response #2: In looking at landscape of todays retail business model and visions of the companies, there is no doubt that innovation is the key to success. The technology advances have made leaders adjust quickly to the customers demands all while changing as they do so.
The question of innovation being a threat or opportunity depends on the retailer. The threat is that the retailer does not have a strong foundation to build on, while innovating its next step into the virtual retail world. Does the company have the products to sell online vs. stand alone style shopping.
Does the company have leaders with a vision and logistics to manage the growth of online shopping. The opportunity of innovation can make all business relevant if they are knowledgeable the technology available to them. They could reach many more customers by utilizing the internet and technology to advertise to millions of people. Its all based on of they know how to utilize and what to do with all the technology.
An article (Innovation in Retail: Definition & Examples, 2018) calls out a few companies that utilized innovation to capitalize in the e-commerce world. They were able to see the opportunities and get in front of the movement. Starbucks utilized their mobile wallet to allow the customers to purchase items at their stores and it also allows them to build loyalty points.
These points then are used for future purchases, so it keeps the customers coming back for more. The use of Starbucks mobile wallet passed up Apple pay, which says a lot in volume of use. Apple was another company that utilized innovation as they introduced the iPod years ago.
It made it easy for the customer to download and listen to music without going to the store to purchase or carrying a device to put your cassette or cd in to listen to. Both companies had an edge because were provided convience.
RUBRIC
QUALITY OF RESPONSE |
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POOR / UNSATISFACTORY |
SATISFACTORY |
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EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
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5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
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5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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