Retail Management New Location Analysis
Subject | Management |
Topic | Retail Management New Location Analysis |
Type | Essay |
Level | University |
Style | APA |
Sources | 0 |
Language | English(U.S.) |
Description |
The course title is “Retail Management”
ASSIGNMENT 2: NEW LOCATION ANALYSIS
OVERVIEW Retailers seeking to open new locations must consider many factors, as discussed in Chapters 7 and 8. Caked On! is a small chain of retail bakeries seeking to expand. The retailer’s target market includes Millennials and Gen Z-ers seeking upscale bakery products, which include a variety of cookies, cakes (individual and large), muffins, pies, etc. along with similar, complementary products (i.e., coffees, teas, breads). Caked On! uses unique recipes and product aesthetics to set themselves apart from competitors, with prices that are slightly above average in the marketplace. Caked On!’s current locations average around 7,500 square feet. Caked On! wants to open three new stores next year somewhere in the greater Los Angeles and San Bernardino areas and needs assistance with research and recommendations.
ASSIGNMENT This assignment will require three main components:
Your assignment will be graded on alignment with listed requirements, thoroughness, clarity, and quality of writing. |
Spacing | Double |
Pages | 4 |
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