Reptrack Pulse Website Case Study Paper
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Reptrack Pulse Website Case Study Paper
COMMON ASSESMENT INSTRUCTIONS
ASSESMENT PURPOSE:
Corporate reputation is a very important measure for organizations; it is the collective representation of what their stakeholders think about them. It can be both positive and negative. Corporate reputation can be influenced by how effective organizations are in promoting their CSR policies to their stakeholders, including the type of policies that they choose to pursue and the strategies they use to communicate them. This assignment is about corporate reputation and engaging with stakeholders through the presentation of CSR information on a corporate homepage.
REQUIREMENTS:
Visit Reptrack Pulse Website (www.reptrak.com) and choose an organization from the annual Global Reptrak Study. Ensure that the organization is operating in the UAE. This aspect is important for the next step of the project. Each group will need to get the chosen organization approved by their Course Instructor. No two groups can choose the same organization.
For the chosen organization, undertake a survey to measure corporate reputation in the UAE. This is primary research, for which each group will be collecting data from individual consumers of the product or service. After data cleaning, the final usable data for analysis should be from 30 respondents. Each group will conduct the survey using 8 questions from the research instrument specified on p.60 of Feldman, Bahamonde and Bellido (2013).
Undertake qualitative analysis of the chosen organization’s website to determine the prominence of CSR information and extent of CSR information, using the analytical framework presented either in Chaudhri and Wang (2007) or Georgiadou and Nickerson (2020).
Present the research findings in a report prepared by all group members. The report must be typed using Google Docs. Each student’s contribution and editions to the live document need to be visible to Instructors who will be provided with the link and be given editor’s rights to the document.
INDICATIVE REPORT STRUCTURE:
- Cover Page (Group Members Names and ZU ID Numbers, Course CRN and Name, Semester and Year, Instructor’s Name, Submission Date)
- Executive Summary (summarizing the key points of the report and not exceeding one page in length)
- Table of Contents
- Charts, Figures and Tables
- Introduction
- Corporate Reputation: Quantitative survey findings
- CSR Communication: Qualitative website analysis findings
- Discussion of the Findings
- Conclusion
- Bibliography
- Appendices
- REPORT FORMAT: Font: Arial / Times New Roman / Calibri – 12-point, 1.5 line spacing
- GROUP PROJECT REPORT WORD LENGTH: 1500 words excluding Assignment Cover Page, Executive Summary, Table of Contents, Bibliography, Charts, Figures and Tables
- APPENDICES: Appendices not exceeding 2 pages can be used and do not count towards the 1500 words report length.
- Anything that is submitted in addition to the above will not be assessed.
- SUBMISSION: Via Blackboard Safe Assign
- FILE FORMAT: Google Doc
- FILE NAME: Not 407.doc or CA.doc or something similar. Provide a specific file name BUS407_Organization Name.doc (e.g., BUS407_Pepsi.doc)
- Organization name: Name of the organization chosen by a group for research and analysis
- PEER AND SELF EVALUATION:
- All group members are expected to contribute equally to the research work and report preparation. Group members not carrying out their share of responsibility for the work stand the danger of not receiving the same grade as other group members and may even find themselves failing the assignment. Group members will submit peer and self-evaluation forms. Course Instructor will provide the form on Blackboard. Group project report submission is incomplete without peer and self-evaluation forms submitted by all group members.
- Reptrack Pulse Website Case Study Paper
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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