Order ID | 1502664172 |
Subject | Business Finance |
Topic | Report Structure Alpha Marketing |
Type | Essay |
Writer level | College |
Style | APA |
Sources / references | 3 |
Language | English(U.S.) |
Description / paper instructions Brand to use: Christian Dior Structure: 1. Analysis Of The Macro And Micro-environment of the brand. 2. Positioning Strategy Of The Brand: Target Customer(Pen Portrait) 3. Competitor Analysis. 4. Critical evaluation of the marketing communications strategy of the brand Supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH Please see attached document. 800 WORDS Please include reference list.
supporting the development of the individual report, using relevant PRIMARY and SECONDARY RESEARCH. Penalties for exceeded word count (for written work only): As there is a specific word count submissions exceeding this word count will be subject to the following penalties and will affect the final mark: 0% – 10% None 11% – 30% Mark reduced by 10% Essential Reading
Online version Principles of Marketing at 19$ https://acetxt.com/ebook/principles-of-marketing-6th-6e-gary-armstrong/
A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy PDF will be sent by mail
European 6 by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy (ISBN: 9780273742975)
10.Saunders, M, Lewis, P, and Thornhill, A, (2009), Research Methods for Business Students, 5th edition, Prentice Hall 11.Belch, G.E. and Belch, M.A. 2010. Advertising and Promotion. An integrated marketing and communications perspective. 8th edition. New York: McGraw- Hill/Irwin. Recommended reading
marketing and communications perspective. 8th edition. New York: McGraw-Hill/Irwin.
Implementation and Practice. 6th edition. Harlow: Pearson Education Limited.
Prentice Hall. WEBSITES AND OTHER RESOURCES Websites: Datamonitor Drapers Marketline Science Direct: American Marketing Association: http://www.marketingpower.com/ BBC – Business: http://www.bbc.co.uk/news/business/ Business Week: http://www.businessweek.com/ Chartered Institute of Marketing: http://www.cim.co.uk/home.aspx Economist, The: http://www.economist.com/ Financial Times: http://www.ft.com/home/uk Fortune Global 500: http://money.cnn.com/magazines/fortune/global500/2010/ World Trade Organisation: http://www.wto.org/ |
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