Redesign material object or environment
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Instructions (all designs to be done in Illustrator in original vector graphics, ?designed and executed by you, NO placed bitmap images or images converted to ?vector graphics using LiveTrace, unless otherwise stated. Beware of plagiarism.?
The assignment consists of initial concepts done in Illustrator, accompanied by a? write-up. The initial concepts are for a brand (of a material object or an environment) that? can potentially be realized and marketed. In other words, the concepts are for the design? of the material object or environment, as well as the corresponding brand image of? these concepts.?
Format and Items to be handed in:
WHAT TO HAND IN
Explanation of Stages?
Illustrations?
Write-up
1) Reflection and Identification?
Identify, through personal??
reflection and passion, a sector of??
society for which you want to??
design (other than advertising,??
which will be emphasized in A2??
and Module 2). Select from one of??
the following sectors:?
i. arts and crafts?
ii. entertainment?
iii. medical or healthcare?
iv. wellness?
v. food and beverages?
vi. industrial or??
manufacturing?
vii. restaurants?
viii. hotels or hostels?
ix. retailers?
x. government or social??
services?
xi. schools?
xii. housing?
xiii. sports and recreation
You may include bitmap? images that demonstrate aspects or examples of? the sector/s that became? significant in your??
reflective process. You? may insert these images? within this section of? your write-up.??
Remember to include? the sources in your??
bibliography.
Briefly describe any? major points or themes? that emerged during? your reflective journey.? Are there any special? reasons why you ended? up selecting this (one) sector? Which sector is? it? Be truthful. It is OK? to have other sectors? that you are also??
interested in; in which? case, name them. (150- 200 words)
2) Research?
You may include bitmap Address the items listed?
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania
Research on the history of this??
sector (properly cited) and??
comment on any special features,??
themes, or issues that attracted??
your attention about its history.?
.?
Observe any emerging trends that??
are associated with this sector??
(preferably cited, if applicable).
images that demonstrate? the features, themes,? issues, and trends in? question. You may??
insert these images??
within this section of? your write-up.??
Remember to include? the sources in your??
bibliography.
under the Explanation? of Stages column for? Research. (400-600??
words)
3) Brainstorming?
Using the creativity method of??
cross-pollination, come up with 2?
preliminary ideas of your potential??
design (of a material object or??
environment).?
Using the creativity method of??
constraint (e.g. material, shape,??
size), come up with 2 preliminary??
ideas of your potential design (of a??
material object or environment).
Include digital scans of? thumbnail, pencil ?
sketches of these??
preliminary ideas within? this section of your??
write-up. You do not? need to execute these? preliminary concepts in? Illustrator, but they do? need to be executed by? you.
Briefly explain what? each preliminary idea? entails and what is??
constrained. Aim at??
diversity of ideas, i.e.? different material??
objects or different??
environments not?
different iterations of? the same object or??
environment. (30 words? for each idea)
4) Initial concepts?
Choosing 1 of the 4 preliminary??
ideas (one material object or one??
environment) from the previous??
stage, draw in greater detail, in??
Illustrator, 2 initial concepts of??
this material object or??
environment. These 2 initial??
concepts may have similar??
features (same creative direction)??
but different styles (look and feel,??
art direction)?
Come up with adjectives??
(descriptive words) that each of??
these 2 initial concepts is??
supposed to demonstrate, e.g. fun??
and elegant, environmentally?
conscious and high-tech.
Include in your digital? folder two Illustrator? files, each containing 1 of the 2 initial concepts. These concepts are to ?be drawn as vector ?graphics by you. (No? placed bitmap images.? No purchased stock??
graphics.)?
As well, insert these? images within this??
section of your write-up.? (Tip: do a screenshot of? these images or save? them as JPEGs so you? are not inserting the .ai? files.)
Describe the desired? look and feel??
(adjectives, descriptive? words) of each of these? concepts. (10-20 words? for each concept)?
Explain a bit further? what this material object? or environment is??
supposed to do and who? the target audience is. (30 -40 words)
5) Brand names?
For each of the 2 initial concepts??
in the previous stage, come up??
with 2 potential brand names (for??
each).
N/A (No visuals??
required)
Name the 2 potential? brand names for each of? the 2 initial concepts,? clearly stating which? goes with which??
concept.
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania?
1) Please submit the following to the Dropbox on Slate, as a zipped folder (.zip file), and ?back it by emailing it to cct434labs@gmail.com. Please be sure to check the content of? the zipped file.?
One digital folder named CCT434A1_YourLastNameFirstName, with o Two Illustrator files, letter-size, portrait or landscape orientation.? Name files CCT434A1_YourLastnameFirstname_Concept1.ai and? CCT434A1_YourLastnameFirstname_Concept2.ai.??
o One PDF, containing your write-up:??
CCT434A1_YourLastnameFirstname.pdf. The last page of this??
write-up is the bibliography.?
Ensure that i) all files are compatible and can be opened with Illustrator CC on one of? the Mac computers in the lab; ii) all type is converted to outlines (Type > Create? Outlines).??
Criteria for Evaluation:?
Research (Stage 2):?
Insight into historical issues………………………………………………………………………………. 10% Insight into emerging trends ……………………………………………………………………………… 10%?
Concept of preliminary ideas / thumbnails (Stage 3):?
Diversity of ideas…………………………………………………………………………………………….. 10% Expressiveness of thumbnails……………………………………………………………………………. 10%?
Execution of initial concepts (Stage 4):?
Effective use of design elements and principles (composition)………………………………. 10% Effective use of Illustrator skills (craftsmanship)…………………………………………………. 10%?
Write-up?
Thoughtfulness and depth…………………………………………………………………………………. 10% Diction, grammar, and spelling………………………………………………………………………….. 10%?
Branding?
Clarity and expressiveness of desired brand attributes through drawings………………… 10%?
Overall creativity?
Originality and innovativeness of concepts…………………………………………………………. 10% TOTAL: ……………………………………………………………………………………………………….. 100%
Sheridan College | University of Toronto Mississauga?
Professor Sheeraz Wania?
(Optional) Teamwork:?
Work in pairs in the research and brainstorming stages. However, each student will do? his/her own write-up and drawings, including the preliminary thumbnails and initial? concepts (Stages 3 and 4) as well as his/her own brand names.??
Each student will receive his/her mark.?
Each student will submit his/her own assignment.?
At least two days before the due date of the assignment, a proposal of teamwork must be? submitted to Professor, since the topic will be very similar.?
Refer to Course Outline for policies on lateness.
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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