Although learning through experience is the best way of understanding a concept, there are instances when these first-hand scenarios may not be available. In such situations, case studies are important because they allow individuals to talk to stakeholders who have undergone the experiences of interest. When reading these experiences, individuals can comprehend the stakeholders’ tribulations, as well as visualize the steps they took to get out of their situations. The case studies outline the experiences of novice and experienced PR practitioners, and the exploration of case studies is imperative because students get the opportunity to blend their classwork, internship experiences and individual knowledge to evaluate the practitioners’ situations and they can conceive alternative solutions to those pursued in the cases they investigate. Case studies evaluation sessions provide students with an excellent opportunity to utilize their knowledge of public relations practices, concepts and theories. These studies emanate from varying settings, and the exposure may be important for the students’ future practice.
The varying circumstances in the case studies also allow the students to hone their strategic thinking skills. Moreover, the application of public relations processes enables students to gain problem-solving abilities and interpersonal skills because they are able to research, execute plans, analyze effectiveness, investigate public opinion, and comprehend the target audience. The evaluation of case studies is an important facet of public relations discourse because it enables prospective practitioners to understand and learn from past experiences.
Describe the three types of case types of case studies (two)
Field case studies are typically written by public relations scholars and students by drawing on the experiences of managers who have successfully dealt with the highlighted issues. These case studies are conceived by consulting experienced professionals, evaluating the companies of interest to understand their experiences. These cases can also be obtained by using periodicals like newspapers, magazines, and information that is in the public domain. Sourcing information for developing field cases can be difficult when the companies of interest fail to cooperate. Such situations can be precipitated by factors such as the inability of a company to see the benefits of releasing its information into the public domain. Executives can also question the image that the public will perceive from their actions, for instance, their actions may be viewed as a public relations endeavor that is meant to endear them to the public. Moreover, there is a difficulty in accessing a company’s records, and an excellent rapport is required to gain this privilege. Moreover, field cases do not last long, circumstances change and public relations is a very dynamic sector.
Records that are in the public domain like books can be useful in obtaining public relations cases. For example, magazines and newspapers usually publish reports on companies, mainstream television networks may also carry these news and documentary features. Governments also usually hold information on companies which may be released publicly. Government held information can include tax forms. Additionally, publicly listed companies typically possess a myriad of forms that have information on their public relations trends. Such information is usually thrust into the public domain and it can be used to obtain information for studying public relations cases.
When teaching public relations, teachers can adjust and formulate case studies depending on the concepts that they want their students to learn. In such circumstances, they can employ fictional case studies involving non-existent entities. The fictional studies also usually entail events that have not taken place. Fictional cases are particularly useful for change management lessons, as well as for elaborating trending events that occur in other regions or cultures. Fictional cases are quite flexible and easy to conceive, consequently, they allow tutors to manipulate the complexity of the cases, new paradigms can also be added as the students continue with the lesson. The ability to add tailormade parameters to such case studies make them attractive for using with starters in public relations studies.
How do you use the case studies analysis pick what you think is the most important from the model apply that to two case studies(three)
The most important part of the McDonald case study is the tactics part. This part allows students to evaluate the impact of public relations strategies on the Sobriety Campaign. To get more individuals on the fray, the organizers had to interact with young individuals in the bar at night as they were the target group. A one-on-one interaction enables the organizers to disseminate their styles for gauging the party goers’ alcohol levels. Striking a conversation was achieved by requiring bar coasters to ask the bar patrons to state the number of patties they could see. When the patrons were also required to walk the fry, failure to which, they would be driven home with a detour at McDonald’s for a bite. The tactics allow public relations students to understand the importance of relationship marketing.
The Palace Resorts case exploited the relationship marketing method by targeting advertising during the morning hours when the target niche who are the stay at home moms. Additionally, they used a celebrity to create a buzz, Wendy William, a talk show host is also very popular with stay at home moms. The use of the celebrity’s social media account and the provision of a raffle meant that clients could give their feedback.
Public relations practice has become an imperative aspect of all fields of business practice. When properly implemented, public relations can be a useful tool for outlining an organization’s role and philosophies to its clientele. It can also be reactive to counteract any adverse criticism that may be directed to an organization.
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