Prostate Cancer Health Campaign Discussion
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53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Prostate Cancer Health Campaign Discussion
I’m working on a communications discussion question and need support to help me learn.
————————————————————————————————————————————————————-Shungu et al. performed a review of Youtube videos that discuss prostate cancer screening in Black men (Shungu et al. 2021). This was performed due to the concern regarding misinformation available online and on social media, particularly pertaining to Black men. To do this, four viewers watch the top 50 Youtube videos by searching “Prostate Cancer Screening in Black Men”. Each author reviewed the video according to a validated quality criteria for consumer health (DISCERN) and the Patient Education Materials Assessment Tool (PEMAT). The authors demonstrated that only 16% of videos met the DISCERN quality threshold and 28% for the PEMAT threshold. Specifically, less than half discussed racial disparities for prostate cancer, particularly for Black men. The authors concluded that the overall quality of videos was poor, including those with Black presenters. Another study that reviewed 150 videos of prostate cancer using the same quality metrics also demonstrated misinformation in over 77% (Loeb et a. 2019).As Youtube is the most common social media used by Black men, the poor quality of available videos is concerning. Physicians should be aware of the lack of information about prostate cancer available online. As few of the videos describe prostate cancer screening for Black men, there is room for improvement. More updated and focused videos on Youtube describing the racial disparities are warranted to increase awareness of prostate cancer risks. This is particularly relevant as Black men are at higher risk of prostate cancer, worse stage at presentation, and poor outcomes including cancer specific survival (Chowdhury-Paulino et al. 2021).—————————————————————————————————————————————————————————————–This study used a community-engaged research approach to create and test a risk communication strategy to prevent teen vaping. A 36-member Teen Advisory Council and a 19-member Expert Panel assisted the study team. The team collaborated on the campaign created using a survey (N = 674) and focus group (N = 82) techniques and hiring a marketing firm to help with the campaign development. Teens received three messages from the campaign: what’s in the vapor, health dangers, and ties to big tobacco. The campaign included posting ad videos on YouTube ( https://bit.ly/2QMR8gH) and creating a micro-site (rethinkvape.org)showing the VAPE and its risks. Also, they created social media accounts (@rethinkvape). Following the review, the team executed a 6-week online media campaign targeting teens, resulting in 3,838,465 impressions, 770,443 completed video views, and 18,316 clicks across the mobile app, Snapchat, YouTube, and Spotify platforms. The majority of placements outperformed industry expectations, with mobile pre-roll and Snapchat topping the list. The sample was an online convenience sample from a regional area; thus, the results may not be generalizable. To safeguard the teenagers’ privacy and waive written parental permission, the IRB required online anonymity; it is thus conceivable that some of the samples were not the age indicated.
This campaign focused on adolescents and vaping, which is related to the health behavior and target subpopulation that my health campaign will be on. This campaign also focused specifically on the needs of adolescents and their beliefs that e-cigarettes or vape are less dangerous than smoking cigarettes, an idea that is very wrong and widespread among teenagers. Also, this is an essential point that my health campaign will focus on. In addition, because the campaign needs to be promoted and some companies need expensive amounts, it’s possible to promote my campaign in a less costly or inexpensive way.
Customer Service Representative Formal Letter
Good/Neutral News: Adjustment Grants
In this problem the credit union is at fault, even though the member also bears some responsibility for not monitoring the checking account. Although resolution has already been discussed on the phone, a clearly written letter, aligned with company policy, can achieve two goals—assuring the customer and the company that the issue is resolved and offering the customer options for preventing any future problems.
Though Ms. Wong was initially upset, this letter should focus on the positive information the writer has to offer—the funds transfer resolved and the reversal of the service charges on Ms. Wong’s account. The writer should refer to the phone conversation but avoid any negative wording. A brief explanation of the cause of the automatic transfer failure could restore the member’s confidence in the credit union. In addition, the writer can offer Ms. Wong incentives to enroll in services that would be valuable to her and advantageous for the credit union, and then close with an appropriate goodwill comment.
Remember: Use either “FULL BLOCK” OR “MODIFIED BLOCK, INDENTED PARAGRAPHS”!
Make up any information you need to have a good letter. For example, you may need to make up inside address information, company name, titles, etc. But… you are the writer of the letter. It will be signed by you. Name the letter LASTNAME-2SDLetter. Check the Syllabus for the due date.
Outline – Good & Neutral News Writing |
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Learning Objective |
Summary |
1 |
Properly assess the reader’s reaction to your message. |
Properly assess the reader’s reaction to your message.
If the reaction is negative, indirect order is your likely choice.
If it is positive or neutral, you probably will want directness. |
2 |
Describe the general plan for direct-order messages. |
Describe the general plan for direct-order messages.
Begin with the objective.
Cover any necessary explanation.
Systematically present any remaining parts of the objective.
End with adapted goodwill. |
3 |
Write clear, well-structured routine requests for information. |
The routine inquiry is a basic direct-order message.
Begin it with a request—either (1) a request for specific information wanted or (2) a general request for information.
Somewhere in the message explain enough to enable the reader to answer.
If the inquiry involves more than one question, make each stand out—perhaps as separate sentences or separate paragraphs.
Consider numbering the questions.
And word them as questions.
End with an appropriate friendly comment. |
4 |
Write direct, orderly, and friendly answers to inquiries. |
When responding to inquiries favorably, you should begin directly.
If the response contains only one answer, begin with it.
If it contains more than one answer, begin with a major one or a general statement indicating you are answering.
Identify the message being answered early, perhaps in a subject line.
Arrange your answers (if more than one) logically.
And make them stand out.
If both good- and bad-news answers are involved, give each answer the emphasis it deserves, perhaps by subordinating the negative.
For extra goodwill effect, consider doing more than was asked.
End with appropriate cordiality. |
5 |
Compose adjustment grants that regain any lost confidence. |
As messages granting adjustments are positive responses, write them in the direct order.
But they differ from other direct-order messages in that they involve a negative situation.
— Something has gone wrong.
— You are correcting that wrong.
— But you also should overcome the negative image in the reader’s mind.
You do this by first telling the good news—what you are doing to correct the wrong.
In the opening and throughout, emphasize the positive.
Avoid the negative—words like trouble, damage, and broken.
Try to regain the reader’s lost confidence, maybe with explanation or with assurance of corrective measures taken.
End with a goodwill comment, avoiding words that recall what went wrong. |
6 |
Write order acknowledgments that cover problems and build goodwill. |
Write order acknowledgments in the form of a favorable response.
Handle most by form messages or notes.
But in special cases use individual messages.
Begin such messages directly, telling the status of the goods ordered.
In the remainder of the message, build goodwill, perhaps including some selling or reselling.
Include an expression of appreciation somewhere in the message.
End with an appropriate, friendly comment. |
7 |
Write claims that objectively and courteously explain the facts. |
Claims are a special case. Even though they carry bad news, they are best written in the direct order. The reason: the reader usually wants to correct the problem and requires only that the facts be presented; also, directness strengthens the claim.
Follow this general plan:
Somewhere early in the message (in a subject line or incidentally in the first sentence) identify the transaction.
Then state what went wrong, perhaps with some interpretation of the effects.
Follow with a clear review of the facts, without showing anger.
You may want to suggest a remedy.
End with cordial words. |
8 |
Write clear and effective operational communications. |
Operational (internal) communications must also be clear and effective. The following instructions explain how to write operational communications:
Organize most of them in direct order.
Write the casual ones like good conversation.
But make them clear and courteous.
Give administrative communications (policies, directives, procedures) the importance due them.
Organize them logically; strive for clarity. |
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Critical Thinking Questions (for Practice Only)
1. 1. When is the direct order appropriate in inquiries? When would you use the indirect order? Give examples. (LO1)
Directness is appropriate when the reader is likely to receive the message positively or neutrally. Indirectness is appropriate when the message is likely to be received negatively. As will be noted in Chapter 6, however, some exceptions occur (for example, when a negative inquiry will be accepted routinely or when one feels the reader will appreciate directness). The examples the students give will have to be judged on merit.
2. “Explanations in inquiries merely add length and should be eliminated.” Discuss. (LO3)
Explanations often help the reader to answer the inquiry.
3. 3. Discuss why just reporting truthfully may not be a sufficient strategy for handling negative information in messages answering inquiries. (LO4)
A true but negative statement presented without concern for its effect may get more emphasis than it deserves. Negative information stands out. The effect would be to give a wrong impression. For example, to report that “John Smith once spent a night in jail” might overshadow all else that is reported about him. If John Smith is basically a good person, it might be necessary to de-emphasize this negative point by positioning and wording it carefully.
4. 4. Defend a policy of doing more than asked in answering routine inquiries. Can the policy be carried too far? (LO4)
Doing the “extras” is really just being friendly. It is behaving as most of us like to behave in our personal relationships. The result can pay off in goodwill benefits. After all, treating people the way they like to be treated creates goodwill. In business, goodwill is worth money. Yes, the policy can be overdone.
5. 5. What can acknowledgment messages do to build goodwill? (LO5)
One can build goodwill by writing friendly, considerate, and helpful acknowledgment messages. In such messages one can use warm and personal language and can do the “extras” that make customers like the company. One can express appreciation for the order, welcome a new customer, and include resale material in the message (to enhance the customer’s opinion of the company’s products).
6. 6. Discuss situations where the following email forms of an order acknowledgment would be preferred: form message and a special message. (LO5)
A form message would be preferred when the order is a standard one, fitting all factors covered in the message. The special letter would be preferred for unusual circumstances that need explanation, such as substituting merchandise, changing shipping dates, or other complications.
7. 7. Discuss how problems (vague orders, back orders) should be handled in messages acknowledging orders. (LO5)
Vague and back orders can be handled directly when the information is likely to be accepted as routine. When it is likely that the customer will be upset by the news, tact should be used. When tact is required, the negative news usually is subordinated by position and by words. That is, it is not placed in a position of emphasis; and the words used are carefully selected so that they do not emphasize the negative aspects of the situation.
8. 8. Why is it usually advisable to do more than just grant the claim in an adjustment-grant message? (LO7)
One who makes a claim may have reason to question the quality of the good or service involved. Unless his or her confidence in the good or service is restored, future business may be lost. Thus, often it is advisable to try to explain what happened or to do whatever is needed to regain the lost confidence.
9. 9. Discuss the use of directness in internal-operational communications. Why is it desirable? Can it be over- done? When might indirectness be appropriate? (LO8)
Most of these messages concern the company’s work. The participants know that their messages will be interpreted impersonally. Thus, they can engage in straightforward but courteous communication. It can be overdone if one becomes too frank—that is, if courtesy is not apparent. Indirectness is in order when the reader’s reaction to the message is likely to be negative. |
Prostate Cancer Health Campaign Discussion
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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Prostate Cancer Health Campaign Discussion
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