Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Professional Selling and Sales Promotion
Assignment 9: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales
promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major
city centers. Over the past few years, U Drive Transport company has dominated the United
States marketplace as a premier car sharing business. You have recently accepted a job with U
Drive Transport as a marketing associate to help the company expands into the global marketing
environment. To familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
- Research “car sharing” on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a
prerecorded presentation to train new account managers and sales representatives on the
features and benefits of the U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling process located in your text
(Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
➢ Make sure you either have a built-in microphone in your computer or a headset with
working microphone in order to able to complete this audiovisual presentation
Assignment.
Directions for Executing this Assignment:
- Watch the Video on U Drive Transport: Click Here
Choose whichever software program you prefer to create your audiovisual presentation.
You may use PowerPoint with audio if you so choose.
Review the following document: Explaining a Process
Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales
representatives:
Slide 1: Overview of the U Drive Transport brand
Slide 2: Three features and benefits of the U Drive Transport product offering
Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide
on Traditional or Relationship Selling and explain)
Slide 4: Step 1 in the personal selling process: Generating Leads
Slide 5: Step 2 in the personal selling process: Qualifying Leads
Slide 6: Step 3 in the personal selling process: Approaching the Customer and
Probing Needs
Slide 7: Step 4 in the personal selling process: Developing and Proposing
Solutions
Slide 8: Step 5 in the personal selling process: Handling Objections
Slide 9: Step 6 in the personal selling process: Closing the Sale
Slide 10: Step 7 in the personal selling process: Following Up
If using PowerPoint add your audio explanation. You can access simple instructions
here.
Submit your PowerPoint audio-visual presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Kaplan University Writing Center accessed in the
home area of this course. Compose your Assignment as a Microsoft PowerPoint
presentation with added audio explanation and save it. Submit your file by selecting the Unit 9: Assignment Dropbox by the
end of Unit 9.
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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