pitfalls of corrupt governments and lack of information
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
pitfalls of corrupt governments and lack of information
Assignment Case Study 3 – 15%
This assignment relates to the following Course Learning Requirements:
CLR 1: Apply knowledge and skills gained through the course to explain and resolve real-world problems and issues currently facing businesses
CLR 2: Make appropriate recommendations regarding problems that businesses face in today’s Global
Business Environment.
CLR 3: Through environmental analysis, develop strategies to solve the problems faced by the companies in question
Objective of this Assignment:
This assignment is intended to provide you with an opportunity to investigate and analyze a decision to expand into new markets. Think critically about how to avoid the pitfalls of corrupt governments and lack of information.
Pre-Assignment Instructions:
- To prepare you for this assignment, read the course content, use the internet as well as your own experiences in completing this project.
The Case:
H&H specializes in making tomato ketchup. It aims to have their ketchup on every table. During the 1800s, the use of tomato ketchup came to the attention of British consumers as a result of its popularity with American servicemen.
H&H launched its tomato ketchup in 1995 in the UK and became the country’s most popular sauce. Today the UK market is more than 50 million and H&H has a 50% share. You can search in many food cupboards in this country and you will find a bottle of H&H ketchup. The main ingredients include tomatoes, sweeteners, vinegar, salt, spices, flavorings, onion, and/or garlic. The types of sweetener used are usually granulated cane sugar or beet sugar. The spices commonly used to enhance the flavor of the tomatoes are allspice, cassia, cinnamon, cayenne, cloves, pepper, ginger, mustard, and paprika. The white vinegar, commonly known as 100-grain distilled, helps to preserve the ketchup. H&H uses premixed or encapsulated spices, which are easier to use but more expensive.
Whatever the form, spices must be of a high quality. Thicker consistencies require a greater ratio of sugar and spices relative to the tomato juice. Due to its major success in the UK, H&H now wants to expand its operations and enter different Asian markets.
H&H currently adopts a single global marketing strategy to promote their products. However, the company believes that while consumers across the globe share many similarities, they have their own unique set of values and culture.
H&H uses the business strategy of ‘gain the lion’s share of the market and the profits will follow’. H&H is concentrating on four things. First, the ability to produce in bulk using sophisticated technology; second, being able to use the marketing strategy, best practices and lessons learnt from the UK market; third, the ability to bargain when dealing with suppliers; and fourth the advantage of producing a brand that has a global presence. H&H believes that if they have 51% of the market their next nearest rival can only gain 49%. By winning the largest share of the market they are best placed to benefit from economies of scale – the advantages of being big – enabling them to lower the unit cost of producing items.
Entering new markets, especially markets like India, Pakistan, and Afghanistan, can bring different challenges which translate into extensive research work. You are the Brand Manager for H&H Tomato ketchup and you are asked to develop a plan for entering the new markets. Your director has asked you to make a report based on the following questions.
Guiding Questions / Points to Consider:
In some Asian countries, government officials might suggest that the facilitation of payments or bribes will make it easier for market entry. What steps should H&H take in researching and preparing to enter one of these corrupt markets?
Select two markets of your choice in Asia where it will be most feasible to launch H&H Tomato ketchup.
Select one market in which it will be most difficult to enter and should not be entered at this time.
Identify strategic options to enter into one of these markets that you have selected. Develop a strategy for establishing and maintaining a long-term presence.
Keep in mind: Is it worth expanding into a new market? Why or why not? Identify pros and cons.
Assignment Tasks:
Your assignment should be submitted with the following guidelines:
- Submit as a PowerPoint slideshow suitable for presentation to H& H.
- You must cite all your sources of information using APA formatting. Create separate reference slides that lists all of your sources that you have cited in text. Sources include software used. Also, personal communications from a professional in the field count as a reference source. For citation and referencing examples, see https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
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Assignment Grading Rubric (15%)
Criteria Excellent 80-100%
Good 50-79%
Requires Improvement <50%
Points Research Findings
Synthesizes in-depth information from relevant sources representing various points of view/approaches and context of international business/market entry. Presents in-depth information from relevant sources representing various points of view/approaches, and some context of international business/market entry. Presents information from irrelevant sources representing limited points of view/ approaches or with no context. /4 Analysis Organizes and synthesizes evidence to reveal insightful patterns, differences, or similarities related to focus. Organizes evidence to reveal important patterns, differences, or similarities related to focus Lists evidence, but it is not organized and/ or is unrelated to focus. /3 Recommend-ations The author was able to make succinct and precise suggestions. The recommendations appear in numbered form. The recommendations may not follow from the criteria, or they may not appear in a numbered list. There are no clear recommendations, or they may not appear in a numbered list. /3 Summary States a summary that is a logical extrapolation from the findings. States a summary focused solely on the findings. The conclusion arises specifically from and responds specifically to the findings. States an ambiguous, illogical, or unsupportable summary from inquiry findings. /3 Assignment Structure Formatted as per assignment details Structure and format enhances delivery of the information
Clear language is used which leads to easy readability
Correct grammar and spelling is consistently used
No issues with APA using citations or references.
Formatted as per assignment details in most components Structure and format fits well with the delivery of the information
Mostly clear language is used with minor readability issues
Few or no spelling and/or grammatical errors
Minor issues with APA citations or references
Formatting has not been followed Structure and format is unclear and impedes delivery of the information
Language used is often unclear which impedes readability
Many spelling and grammatical errors
correct use of APA formatting for citations and references[footnoteRef:1] [1: If there is evidence of missing citations or references, this could constitute plagiarism and will receive a grade of ‘0’. The regulations of academic dishonesty will apply.]
/2 Comments Total Points /15
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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