Organizing APP Launch in A Company
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
Organizing APP Launch in A Company
The product I’m launching is an organizing APP called The Assistant.’. You will able to have reminders for appointments, paying bills, practice for games or music. With this App you will able to pay your bills, family and friends. You will have everything that you need at one place so you can see all at a glance. The App will be for all phones, iPad and tablets.
What differentiates my product from other brands is that my competitors don’t have a product like this. My new App will allow our customers to organize their lives with one APP. Unlike my competitors who have many APP’s that can do what my One App can do. My Product will keep everyone organize with their busy everyday lives. My App will also have a highlighter function so you can highlight what is important to do for that week or month.
The one challenge that I will encounter is getting a government approval for my APP. Because the APP will have account information and the APP will need thorough security. The other challenge is marketing my New APP. We will have to do some data research on which audience will benefit from the APP the best.
My App is not an addition to another App’s. The new APP is one of kind. It will help people to stay organized in their everyday lives. My new APP will be simple and easy to use and is like on other at is out today.
The major strengths that will most likely aid in the development of marketing activities include the key features of the product, points of difference of the product and the successful communication of the product to the intended customers (Info Entrepreneurs. n.d.). An efficacious communication performs a crucial role in the development of effective marketing activities. In addition, the marketing activities are tailored by considering the strengths of the product and the opportunities in the market. The key strength of the product that will aid in creating successful marketing actions includes ‘all in one’ feature of the application, ‘The Assistant.’ This characteristic makes the product different as compared to those introduced by the competitors. Another main strength of this application is that it is capable of working on all gadgets including tablets, iPad and iPhones. In addition, ‘highlighter’ function of the application makes it appealing for customers specifically those working in the corporate sector as it can assists them in prioritizing their tasks.
The opportunities which I will go after including the busy schedules of the people. In today’s world, people have become so much busy in their businesses and everyday lives that it has almost difficult for them to manage everything in a successful and timely manner. They need a product that can aid them in resolving this issue and enhance their abilities to manage everything successfully. In other words, the demand for a product like ‘The Assistant’ is high in the market (Info Entrepreneurs. n.d.). Although other companies are offering different applications however, those applications do not aid in everything. I will pursue this opportunity because it will bring not only a great success for the product, but also open new doors for further development.
The threats which I am most concerned about are that the competitor can come up with the identical features at lower cost and the implementation of the new law can increase the cost of ‘The Assistant.’ Also, a recession in the economy can lower the demand for the application. The gaps that are not addressed include the identification of potential customer segment that can bring huge profit and preventing the assumptions about the wants of the customers. It is important to consider the possible segment which can prove highly beneficial for the business while developing a marketing plan (Info Entrepreneurs. n.d.). Making assumptions about the needs and wants of the customers can prove harmful for the business and the product. It must be avoided while creating a marketing plan.
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QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). 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