Online Business Strategies and Business Models Paper
Order ID |
53563633773 |
Type |
Essay |
Writer Level |
Masters |
Style |
APA |
Sources/References |
4 |
Perfect Number of Pages to Order |
5-10 Pages |
Description/Paper Instructions
Online Business Strategies and Business Models Paper
Online, Business, Strategies, Models, Paper
E-Business Strategies and Business Models
Assignment No. 3: Case Study on Careem (10 Marks)
Dubai-based transportation network company, Careem, the ride-hailing king from Morocco to Pakistan, was the leading app-based car service in the Middle East and North Africa region (MENA). The company’s success grasped lessons for Western startups with global ambitions.
The two ex-McKinsey & Company management consultants (Mudassir Sheikha & Magnus Olsson) co-founded the company and began it 2012 in the month of July by offering car bookings for everyday use for corporate through its website-based service. It was operated in more than 120 cities in 14 countries across the MENA region and had over six million customers and a network of 150,000 drivers.
The company became the region’s largest ride-hailing platform and success was down to a combination of a head start over local knowledge, home-field advantage and Uber. The app of the company eliminated the struggle of finding a cab on the street. With just a few taps within the app passengers were connected with drivers for a fast and safe trip.
The company had raised over $421 million in funding & continues to add exciting services to the app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services. Although both Uber and Careem were often more expensive than traditional taxi services, the convenience was what drew and build their customer base.
They focused on quality customer service and an easier experience for users in order to keep their riders returning. Uber and other taxi service providers were competing fiercely with Careem in the MENA region. The road for the company will be not easy due to changes in the transportation industry.
Questions:
Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition. (5 Marks)
Q2. Prepare a SWOT Analysis report of the company. (5 Marks)
Due Dates and Grading
Assessment |
Date of release |
Due date of submission from the students |
Grade Allocation |
Assignment-3 (Case Study) |
End of 7th Week |
End of 12th Week |
10 |
Instructions: This is an individual assessment, which is a part of this course score. It requires effort and critical thinking. This course assessment is of 25 Marks having three assignments. The submission method of all assignments should be through the Black board only. Submit your assignment in MS-Word format only and Check Plagiarism before submitting your assignment.
Formatting Guidelines for Assignment:
- Only use MS-Word format to submit the assignment
- Don’t submit the assignment without applying following the below mentioned formatting guidelines.
- Font style: Times New Roman, Font size: 12/14
- Page layout: Page size-A4, Orientation-Portrait, Margins-Narrow
- Paragraph spacing: 1.5 line spacing with Justified paragraph (Ctrl +J)
- Insert page number in footer section.
- Plagiarism test is mandatory before submission of the assignment.
- Use APA referencing for any contents taken from outside trusted resources.
Note: Use this attached Covering Page as First Page of your every assignment before submitting it through Blackboard
Answer
Q1. Do Porter’s five forces analysis on Careem and suggest your strategy to help the company in facing the cut-throat competition. (5 Marks)
Q2. Prepare a SWOT Analysis report of the company. (5 Marks).
RUBRIC
QUALITY OF RESPONSE |
NO RESPONSE |
POOR / UNSATISFACTORY |
SATISFACTORY |
GOOD |
EXCELLENT |
Content (worth a maximum of 50% of the total points) |
Zero points: Student failed to submit the final paper. |
20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. |
30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. |
40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. |
50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. |
Use of Sources (worth a maximum of 20% of the total points). |
Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. |
5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. |
10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. |
15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. |
20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. |
Grammar (worth maximum of 20% of total points) |
Zero points: Student failed to submit the final paper. |
5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors |
10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors |
15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. |
20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. |
Structure of the Paper (worth 10% of total points) |
Zero points: Student failed to submit the final paper. |
3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. |
5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper |
7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. |
10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. |
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